Below are the projects per school pre USC/UCLA and assuming a 12-team playoff. The Big 10 # will obviously get larger but the SEC # will as well as no other conference has any leverage at this point. The thought that the Big 10 will be able to put something together that 'Blows Away" the SEC is uneducated - both conferences will be relative equals when everything settles.
https://theathletic.com/3215360/202...-revenue-projections-for-a-12-team-cfp-world/
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https://theathletic.com/3215360/202...-revenue-projections-for-a-12-team-cfp-world/