because there are a lot more UK football fans than Basketball.
HUH???? I love UK football but that is pure junk. Down here in TN their are huge amounts of UK basketball fans and UT/Bama/ Ole Miss etc football fans. Northern Ky their is a huge amount of Ohio St football/ UK basketball fans. Go up in Illinois and their are tons of people that follow UK basketball.
Even people who do not root for UK basketball follow what UK is doing in basketball because UK is the trendsetter. We set the standard and create the headlines and not much in a negative manner like UL.