I am not sure that upset is the correct term. Agitated may be more accurate. "Blue Hairs" is not a term that someone uses when they are trying to make a point about scheduling. Season ticket holder is. The use of the term suggests that only old people attend the games, which is simply not the case. Even in the lower arena, the demographics of the attendees has changed over the years. The older ticket holders have passed along their tickets to younger family members, and some of the tickets have been relinquished, and resold. If you go to a game and make a conscious effort to look at the ages of those in attendance, you would realize that the average age of lower level attendees is much younger than imagined. I do agree that while UK plays a great OOC schedule, the season ticket holders suffer through some bad games. What makes it worse, is that they also play them at inconvenient times, such as Friday nights, Sundays, and Monday nights. However, these folks see the schedule before they commit to purchase the package and they can decide for themselves whether it is worth it, to them, or not. UK has never had a problem selling those seats, even at today's highly inflated prices.