Dude, I'm not going to sit here and say every little thing they could have and should have done. The fact remains that had they put something almost ANYTHING in place for athletes to make money before the Feds stepped in, all this probably went away. They stuck their heads in the sand and said we want to make all the money and the athletes generating this revenue get a scholarship and that's it, athletes eventually got fed up, some sued, and their lack of response caught government attention forcing their hands. I personally think the NCAA wants it to be a mess, because they're hoping the government will decide it was bad and let them go back to keeping all the money. I think that's why even after the govt forced NIL on them, they were still slow to react, and basically made no rules creating this wild west system that so many are complaining about.