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Can't Seem to Win For Losing--the New Crappy Logo

I just posted my thoughts in KSR's comments so here they are on the new re-design of the UK interlocking logo...FWIW...the Billy Gillispie equivalent of logo design, and yes, this should go as fast as he did.

The new UK logo is cartoonish and unprofessional, and I despise how it looks and hate how we in almost near secrecy changed it without fan input . You do NOT make a “K” by writing it in the manner of this new logo. This looks like it was done by a five-year old. Nike’s full block “K” design in its apparel graphics was very well designed and done but had to be thinned in one part (top diagonal line) due to the difficulty in sizing it to fit its allotted space. A full block “K” of any type is difficult to do and to make look good along with the other letters it accompanies. I point this out because our 1997 UK interlock is part of that difficulty seen from the nature of the letter “K” yet was still designed well enough to be professional and distinctive. Now, apparently someone thought it would be proper to give it an overhaul. What we have now–at the center of our new football field by the way–is this goofy looking thing that does not invoke pride or do what a logo is supposed to do. And why change? We had a New York Yankees-style timeless logo that could have stood the test of time (like theirs, and it will never change), but we really goofed that up royally. Shame on whomever is responsible for that. And did the fans get a vote? The answer is no–I’m surprised and frankly very disappointed that UK chose this and also did not give the fans a chance to give feedback. The original interlocking UK did NOT need changing–what we needed was a distinctive new design for a wildcat logo and associated other logos/graphics similar to the ones associated with EKU. I do realize that many, yourselves on the radio show included, do not see much of a difference and in so doing could care less about it. However, there is no question in business or in sports that logos are vital to a team’s following and success. A logo is supposed to inject spirit and pride in one’s feeling about his or her team. Mitch Barnhart should re-think this very awful design–truly one of the worst designs in all of sports. Finally, design a new wildcat, and by all means keep the original, distinctive interlocking UK…no need to change for either the Yankees or the Kentucky Wildcats.

To many of you, like Matt and Ryan discussing this yesterday morning on their show, graphic design may be a challenge. So, not much of the above, or really any of the discussion of this matter, will ultimately make much sense. But, to those of us who are artistically inclined and involved, and who DO care about things like logo design, it means a lot. Logos are very important. They exist for significant reasons. Big money is spent each day in this graphic design business. Evidence of this can be seen in sports, especially true of smaller colleges and schools who previously had relied upon branding and images for their schools that were second rate in design. Now, we're in a different era. Have you noticed how even small schools have great designs for logos, many of them newly designed and updated in the last several years. Even they are spending big bucks to ensure branding of their name is put into the "brightest of lights."

As a Big Blue fan from birth and a 1978 graduate of UK, I place a high amount of importance on how we are portrayed nationally and attach a lot of pride to our logos and traditions of the past and present. This new design is embarrassing to me. Bear in mind that this again is no small matter. Alumni and fans should be able to provide feedback on this kind of issue--UK is dead wrong for not soliciting our thoughts. I can only hope that others will let their voice be heard and this can properly be shelved inn favor of the original interlocking UK or another update to the logo. I am in favor of the logo package I referenced earlier--that belonging to EKU. Their "Colonel" design and accompanying package of branding designs is something UK should strongly consider doing, i.e., wildcat design by itself, UK by itself, UK with wildcat, etc.

There now. It's off my chest.
 
I agree with the op and others like him...JP Fisher makes a great post about the people criticizing others on this thread..Sounds like you people are the ones who need to get a life.

the new logo sucks and looks like something from a dimestore. We did we change in the first place?
 
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Here, for those who wanted to see it with an article describing why they changed it. It's not a huge deal to me, but I don't like it.

http://kykernel.com/2015/04/30/uk-athletics-unveils-new-uk-logo/

Appreciate the effort, but when I clicked on that it showed and new and old logo being exactly the same. The "new" was a pic from MC in 2015.

Edit: I see it is different, but so subtle I hardly noticed it. Certainly nothing to get up in arms about, at least IMO.
 
Some of us live out of state! The logo we see is on apparel and TV at games. If you notice, how many of the football coaches are wearing this logo? I have seen several interviews this season and I haven't seen it once!

The logo represents UK to the World. Do you see Ford changint it's logo. The original Coca Cola is still around. The larger point is that most people don't like. Many of the people on here at UK graduates. We have a right to be critical of OUR logo and take pride in it. It may well represent 50 years of our lives. People have opinions and allowed to express them. Instead of attacking posters about their opinions - tell us why you like the new logo and prove why it needed changing other than someone saying we have a new football field coming - lets change the logo - and make a lot of money on new merchandise.

I take the time to be passionate about what I want too. I don't take the time to play video games all day on my cell phones and computers - now that is a waste of time and someone who does that really doesn't have a life.

Go Big Blue!
You haven't noticed it because 99% of people wouldn't ever notice the change if someone didn't point it out to you. I promise you that the coaches aren't looking at the logo and deciding what to wear. They are supplied with several thousands of dollars of Nike clothing and wear what they are given. If they have something with an older logo, they are simply wearing an older piece of clothing. Gameday they will be wearing their new Nike apparel just as they are contracted to do.

The logo is the same as the one sitting on the 50 yd line on the new turf with the only difference being that the one on the board is all white whereas the one on the field is blue outlined in white.
Dude, I am a UK graduate and proud of my school. None of that pride is affected by frickin logo. I don't cheer or contribute to a logo.
You're free to express your opinion, nobody is trying to take that right from you. Likewise, I am expressing my opinion about those of you that wish to cry like spoiled children over something so petty.
As I said in an earlier posting, this change has nothing to do with football and was actually introduced on the basketball floor. All UK teams wear the same logo.
 
Appreciate the effort, but when I clicked on that it showed and new and old logo being exactly the same. The "new" was a pic from MC in 2015.

They aren't exactly the same. The memorial logo is new...but from the angle, it hides the change a little.
 
You haven't noticed it because 99% of people wouldn't ever notice the change if someone didn't point it out to you.

All UK teams wear the same logo.
Fun opinion that 99% wouldn't notice...I'd disagree...also, there have been times where different sports use a different logo - so as @DACats86 said, it wouldn't be surprising to see a late audible from Rupp Arena and basketball.

Also, the logo wasn't released nearly a year ago as you stated earlier.
 
You haven't noticed it because 99% of people wouldn't ever notice the change if someone didn't point it out to you. I promise you that the coaches aren't looking at the logo and deciding what to wear. They are supplied with several thousands of dollars of Nike clothing and wear what they are given. If they have something with an older logo, they are simply wearing an older piece of clothing. Gameday they will be wearing their new Nike apparel just as they are contracted to do.

The logo is the same as the one sitting on the 50 yd line on the new turf with the only difference being that the one on the board is all white whereas the one on the field is blue outlined in white.
Dude, I am a UK graduate and proud of my school. None of that pride is affected by frickin logo. I don't cheer or contribute to a logo.
You're free to express your opinion, nobody is trying to take that right from you. Likewise, I am expressing my opinion about those of you that wish to cry like spoiled children over something so petty.
As I said in an earlier posting, this change has nothing to do with football and was actually introduced on the basketball floor. All UK teams wear the same logo.
Dude? Interesting - tells me a lot as well. Their are great logos, classic logos and of course sad logos - to me the new one is one of the latter types. As everyone has said, people have opinions and I have expressed mine. Good luck in your future - I can tell you are very young and need to work on your pr skills - it will help you succeed in your future and as a fellow UK graduate I wish all of our alumni and friends nothing but the best.

Go Big Blue!

Go Big Blue!
 
Yeah, I see what you did there. Big difference between multiple paragraphs and a few sentences pointing out idiocy, don't you think? Hey I can play that game too...

This is going to sound mean, and maybe it is, but get a life. Seriously. Anyone who gets on a message board and changes a post about someone pointing out how stupid a freaking logo complaint is really needs to find something else to get concerned about.

See what I did there? Moron.

Oh my god, I'm so sorry. Did my comment upset you? It's ok. I apologize. I was unaware that you held such visceral opinions on arbitrary, harmless discussions. My bad. :smiley:

Have a great day!
 
Oh my god, I'm so sorry. Did my comment upset you? It's ok. I apologize. I was unaware that you held such visceral opinions on arbitrary, harmless discussions. My bad. :smiley:

Have a great day!

I'm so so sorry I hurt your wittle feelwings pointing out that fans complain about the dumbest things. It'll be okay.
 
I just posted my thoughts in KSR's comments so here they are on the new re-design of the UK interlocking logo...FWIW...the Billy Gillispie equivalent of logo design, and yes, this should go as fast as he did.

The new UK logo is cartoonish and unprofessional, and I despise how it looks and hate how we in almost near secrecy changed it without fan input . You do NOT make a “K” by writing it in the manner of this new logo. This looks like it was done by a five-year old. Nike’s full block “K” design in its apparel graphics was very well designed and done but had to be thinned in one part (top diagonal line) due to the difficulty in sizing it to fit its allotted space. A full block “K” of any type is difficult to do and to make look good along with the other letters it accompanies. I point this out because our 1997 UK interlock is part of that difficulty seen from the nature of the letter “K” yet was still designed well enough to be professional and distinctive. Now, apparently someone thought it would be proper to give it an overhaul. What we have now–at the center of our new football field by the way–is this goofy looking thing that does not invoke pride or do what a logo is supposed to do. And why change? We had a New York Yankees-style timeless logo that could have stood the test of time (like theirs, and it will never change), but we really goofed that up royally. Shame on whomever is responsible for that. And did the fans get a vote? The answer is no–I’m surprised and frankly very disappointed that UK chose this and also did not give the fans a chance to give feedback. The original interlocking UK did NOT need changing–what we needed was a distinctive new design for a wildcat logo and associated other logos/graphics similar to the ones associated with EKU. I do realize that many, yourselves on the radio show included, do not see much of a difference and in so doing could care less about it. However, there is no question in business or in sports that logos are vital to a team’s following and success. A logo is supposed to inject spirit and pride in one’s feeling about his or her team. Mitch Barnhart should re-think this very awful design–truly one of the worst designs in all of sports. Finally, design a new wildcat, and by all means keep the original, distinctive interlocking UK…no need to change for either the Yankees or the Kentucky Wildcats.

To many of you, like Matt and Ryan discussing this yesterday morning on their show, graphic design may be a challenge. So, not much of the above, or really any of the discussion of this matter, will ultimately make much sense. But, to those of us who are artistically inclined and involved, and who DO care about things like logo design, it means a lot. Logos are very important. They exist for significant reasons. Big money is spent each day in this graphic design business. Evidence of this can be seen in sports, especially true of smaller colleges and schools who previously had relied upon branding and images for their schools that were second rate in design. Now, we're in a different era. Have you noticed how even small schools have great designs for logos, many of them newly designed and updated in the last several years. Even they are spending big bucks to ensure branding of their name is put into the "brightest of lights."

As a Big Blue fan from birth and a 1978 graduate of UK, I place a high amount of importance on how we are portrayed nationally and attach a lot of pride to our logos and traditions of the past and present. This new design is embarrassing to me. Bear in mind that this again is no small matter. Alumni and fans should be able to provide feedback on this kind of issue--UK is dead wrong for not soliciting our thoughts. I can only hope that others will let their voice be heard and this can properly be shelved inn favor of the original interlocking UK or another update to the logo. I am in favor of the logo package I referenced earlier--that belonging to EKU. Their "Colonel" design and accompanying package of branding designs is something UK should strongly consider doing, i.e., wildcat design by itself, UK by itself, UK with wildcat, etc.

There now. It's off my chest.


Not a single person in the country (other than the posters on here) will turn on our game on ESPN or wherever and even notice the logo. Much less notice it's slightly different. Get over it. It's such a non-issue that has been made into a very large one for no apparent reason.
 
Not a single person in the country (other than the posters on here) will turn on our game on ESPN or wherever and even notice the logo. Much less notice it's slightly different. Get over it. It's such a non-issue that has been made into a very large one for no apparent reason.

That's sort of a problem isn't it? Isn't the point of a logo to be noticeable? The interlocking UK is fine; it's a little old-fashioned and not particularly unique, but it's been around for years. And, while the K was used for football when I was younger, I can't recall it ever being used in basketball. For branding purposes, it is better to have one unified logo for all sports. Unless basketball uses the "power K" as some call it, then I think the interlocking UK is here to stay except in maybe a throwback uniform or something.
 
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Wrong answer. Typeface is an art of communicating. Watch the documentary on Helvetica...I kid you not. This logo is a hot dog fart into the mouths of Kentucky fans.

If it's so subtle, why change it in the first place?
I'm a graphic designer and even I couldn't make it through that entire documentary.
 
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The new logo looks like shit and most people agree. They're getting ready to throw giant stickers on the back of the most visible part of CWS's exterior so why not merge that mess with the small ugly logo on the field! The pettiness of your complaints is usually indicative of the quality of your life blah blah blah. Good grief, I think most of us would agree that the inability of the administrative staff to do anything remotely cool, iconic or cutting edge is as obvious as the ugly K on the new logo!

Go look at the new press box, they installed double pane windows across the entire bottom but they only installed double pane windows across the top about a quarter of the way on the right side. It then goes to single pane windows the rest of the way on the top after that. I know.......the single pane windows are press row and the double pane windows are suites but why not put an equal amount of suites on each side on top to make it look uniform and visually correct. I looked at other SEC stadium pics and other universities around the country and they're all uniform in nature with equal and matching sight lines. Why is it different at UK, they probably added more suites but weren't willing to spend the cash to make it look right, they do everything half assed!!!!!!!!!!!
 
That's sort of a problem isn't it? Isn't the point of a logo to be noticeable? The interlocking UK is fine; it's a little old-fashioned and not particularly unique, but it's been around for years. And, while the K was used for football when I was younger, I can't recall it ever being used in basketball. For branding purposes, it is better to have one unified logo for all sports. Unless basketball is talked into the "power K" as some call it, then I think the interlocking UK is here to stay except in maybe a throwback uniform or something.
It's only a problem if someone who wants to watch UK play doesn't recognize the logo and continues on without noticing.


Hmmm...what is this?
university-of-kentucky-basketball-m-automatically-imported--uk-mbk-auto-00075smd.jpg

Or this?
college-basketball-cheerleaders.jpg

This?
images

The new image that they only make football use ...Woops!
w9zSL.AuSt.79.jpg
 
The new logo looks like shit and most people agree. They're getting ready to throw giant stickers on the back of the most visible part of CWS's exterior so why not merge that mess with the small ugly logo on the field! The pettiness of your complaints is usually indicative of the quality of your life blah blah blah. Good grief, I think most of us would agree that the inability of the administrative staff to do anything remotely cool, iconic or cutting edge is as obvious as the ugly K on the new logo!

Go look at the new press box, they installed double pane windows across the entire bottom but they only installed double pane windows across the top about a quarter of the way on the right side. It then goes to single pane windows the rest of the way on the top after that. I know.......the single pane windows are press row and the double pane windows are suites but why not put an equal amount of suites on each side on top to make it look uniform and visually correct. I looked at other SEC stadium pics and other universities around the country and they're all uniform in nature with equal and matching sight lines. Why is it different at UK, they probably added more suites but weren't willing to spend the cash to make it look right, they do everything half assed!!!!!!!!!!!
Most people agree? I didn't realize that they had taken a vote on the issue. FYI, Most people don't give a chit about the logo.

Curious, have you seen every other stadium in the country and can vouch that without question that they are ALL uniform? They all have perfectly symmetrical designs???
 
Is this a quick solution and they will adjust it next season, or is their permanent plan for the back of the scoreboards?
 
It's only a problem if someone who wants to watch UK play doesn't recognize the logo and continues on without noticing.


Hmmm...what is this?
university-of-kentucky-basketball-m-automatically-imported--uk-mbk-auto-00075smd.jpg

Or this?
college-basketball-cheerleaders.jpg

This?
images

The new image that they only make football use ...Woops!
w9zSL.AuSt.79.jpg

All those images besides one looks like they were well before 1986. Besides, I didn't say it was NEVER used, I just said I didn't recall it ever being widely used. Thanks for the pics though!
 
People care about the logo and appearances whether some want to admit it or not. It's the first thing people see and think of when talking about your program. That crooked logo has to be changed. We made our voices heard with the back of the scoreboard, let's make our voices heard with this logo..we CAN make a difference. Get out there and send emails to the Athletics dept and tell them to bring the old logo back. Tell them to put the old logo in the middle of the football field and on the back of the scoreboard and elsewhere. If enough emails are sent the logo will be changed, I promise you.

Once again, this is only the latest in a series of decisions that makes me question the decision making of Mitch Barnhart. I'm telling you this guy has just shown us time and time again that he can't be trusted in his decision making at a place like the University of Kentucky. He just doesn't have the vision for a position like this. He makes one good decision or one good hire and follows it by two or three bad ones. If we're not careful him changing the logo is going to be the least of our worries. How many more of these head-scratching decisions can this program weather? What will be the next decision he makes? The only way change will be made is to make our voices heard. Get out there and email email email so that he knows this logo was a terrible decision that 90% of the fanbase hates. Let him know this is something we take pride in, and there are some things he can't just swoop in and change, get out there and email mbarn@uky.edu..our voices can make a difference while there's still time to change things. I like Mitch as a person, he really does seem like a nice guy that cares, but at the end of the day this is a business. He's a Pacific Northwest guy that got dropped in the heartland of America. The South is a place where pageantry and tradition are as big as the game itself. There's nothing wrong with him as a person, but people from different parts of the country just care about different things. The southeast is a place about passion and tradition. The northwest is a place where sports are plain-Jane..let's just go on the field and play, I don't care about pre-game traditions. They're laid back and don't have fanbases like Kentucky or Alabama that live or die with each game. People on the west coast and pacific northwest have more of a laid-back mentality when it comes to sports. They don't concern themselves over the details and the pageantry like people from the Southeastern Conference.

I like Mitch as a a person, but at the end of the day this is a results business and Kentucky needs leaders that live, eat and breathe sports. I think it takes a person from the south to truly appreciate what the SEC is all about and what it takes to have a successful football program in this conference. Basically the only school on the west coast that has tradition even remotely similar to anything you'd see in the south and southeast is Southern Cal. It's just a different breed of people that live out there..more laid back when it comes to life and especially sports. They don't care about logos or fight songs or tradition. A person from the Pacific Northwest is about as different as different can get from a person from Kentucky or Tennessee or Alabama or Mississippi. Down here it's tradition and pageantry and having unique and creative things at your stadium and with your teams.
 
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All those images besides one looks like they were well before 1986. Besides, I didn't say it was NEVER used, I just said I didn't recall it ever being widely used. Thanks for the pics though!
Actually, only one of those images were pre 1986...that of Rupp. The basketball floor was from 2015...that is the current floor in Memorial...the cheerleaders is from late 90's and the Mr. Wildcat was done after Bill Keightly died.
 
Actually, only one of those images were pre 1986...that of Rupp. The basketball floor was from 2015...that is the current floor in Memorial...the cheerleaders is from late 90's and the Mr. Wildcat was done after Bill Keightly died.

Didn't the school primarily use an interlocking UK on the basketball floor throughout the 90s? That was what I was referring to. In 1996 I would have been 10 so I'm not saying I am remembering things before that perfectly. I realize that the basketball floor in 2015 has an interlocking UK.
 
People care about the logo and appearances whether some want to admit it or not. It's the first thing people see and think of when talking about your program. That crooked logo has to be changed. We made our voices heard with the back of the scoreboard, let's make our voices heard with this logo..we CAN make a difference. Get out there and send emails to the Athletics dept and tell them to bring the old logo back. Tell them to put the old logo in the middle of the football field and on the back of the scoreboard and elsewhere. If enough emails are sent the logo will be changed, I promise you.

Once again, this is only the latest in a series of decisions that makes me question the decision making of Mitch Barnhart. I'm telling you this guy has just shown us time and time again that he can't be trusted in his decision making at a place like the University of Kentucky. He just doesn't have the vision for a position like this. He makes one good decision or one good hire and follows it by two or three bad ones. If we're not careful him changing the logo is going to be the least of our worries. How many more of these head-scratching decisions can this program weather? What will be the next decision he makes? The only way change will be made is to make our voices heard. Get out there and email email email so that he knows this logo was a terrible decision that 90% of the fanbase hates. Let him know this is something we take pride in, and there are some things he can't just swoop in and change, get out there and email mbarn@uky.edu..our voices can make a difference while there's still time to change things. I like Mitch as a person, he really does seem like a nice guy that cares, but at the end of the day this is a business. He's a Pacific Northwest guy that got dropped in the heartland of America. The South is a place where pageantry and tradition are as big as the game itself. There's nothing wrong with him as a person, but people from different parts of the country just care about different things. The southeast is a place about passion and tradition. The northwest is a place where sports are plain-Jane. They're laid back and don't have fanbases like Kentucky or Alabama that live or die with each game. People on the west coast and pacific northwest have more of a laid-back mentality when it comes to sports. They don't concern themselves over the details and the pageantry like people from the Southeastern Conference. I like Mitch as a a person, but at the end of the day this is a results business and Kentucky needs leaders that live, eat and breathe sports. I think it takes a person from the south to truly appreciate what the SEC is all about and what it takes to have a successful football program in this conference.

Do not tell us what we care about. I know you and others care about Ks and logos and the color of the facemask ... I could not care less. People who care about the curtains before the walls are built never get solid walls.
 
Ask anybody who is in marketing or advertising. Logos are enormously important to branding. Companies spend millions on logo development and have them trademarked so competitors can't copy them. Go to this site and play the game: http://www.logoquiz.net/. That should give you some idea of just how important a logo can be to the identity of a company or organization.

As far as this new logo goes, the change is subtle so I doubt it is going to kill the program. However, if you are going to make a change, it should be a slam dunk win. This one definitely isn't. It seems that the majority of fans don't like is as well as they did the predecessor. More importantly, don't make branding changes unless you need to or unless you have something significantly better on deck. Neither is the case here.

This part is pure speculation but I am probably right. It looks to me like NIKE is going for a uniform look for all their schools. This is great for Nike and not so bad for smaller, less know programs that lack their own brand. UK, Notre Dame, both UTs, Duke, UNC, Bama, etc all have established brands and logos. We are big enough to dictate that styles, colors, designs and the like be unique to UK and not Nike,
 
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My gosh some of you people will complain about anything. Have you seen lil bros new helmets and unis yet?
 
Wanna bet $10,000? GTFOWTBS

STOP Do Not Bet With This Guy.
He does not pay his bets when he loses. The biggest scandal in the history of this message board was when fuzz77, then known as RQ Arnold, lost a bet to BradyJames and then refused to pay. I have not seen that much hatred from UK fans since Bobby Knight knocked the wind out of Joe B. Hall. Pure ole FuzzyQ has been through 3 or 4 usernames over the last several years but he can't hide from BBN.
 
STOP Do Not Bet With This Guy.
He does not pay his bets when he loses. The biggest scandal in the history of this message board was when fuzz77, then known as RQ Arnold, lost a bet to BradyJames and then refused to pay. I have not seen that much hatred from UK fans since Bobby Knight knocked the wind out of Joe B. Hall. Pure ole FuzzyQ has been through 3 or 4 usernames over the last several years but he can't hide from BBN.

Exactly, a $10,000 dollar bet if you'll recall (that's why I picked that amount ;) ). He had the good sense of shame to hide by changing his name, I wish he just had enough shame to leave forever.
 
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