I watch it once every year around Memorial Day. I got my wife into it too. She loves how masterfully it was made. She's a huge fan of Friends, though, so it's weird for her to see David Schwimmer in Sobel's role.
"Seems to be an Easy Company tradition, getting shot in the ass."
"Malarkey is another word for bull$#!7."
So many great one-liners that add a human touch to what was a very inhuman conflict. Spielberg and Hanks, the cast, crew, and the men who fought and died, did well.
We owe the veterans and the fallen of WWII a debt of gratitude that we could never begin to repay (edit: we also owe a huge debt to those who fought and died in other conflicts protecting this country as well. Not taking anything away from those incredible men and women). I usually watch The Pacific every year around Thanksgiving — part of giving thanks for the insane sacrifices made by the men in the Pacific Theater.
But yes, I watch BoB every year around this time. Got the DVD set and everything.