The answer is obvious and staring everyone in the face. It's always been the same answer no one wanted to hear. It's the same answer we give to McDonald's or any other vendor of goods or services.
You either want the product or you don't. You either are OK with no ethics, or you're not. You either want to do business with people, or machines, or you don't at all.
If college football is to be saved, YOU will save it. Turn it off. Stay home. But let the NCAA know why. Tell them that they either enforce and establish rules on and off the field, or you won't buy their product. Whether it is jerseys or t-shirts, tickets or licensed products, live TV or streaming. Put it in writing and send it to them. ADs, Presidents, committee members and sponsors.
I have no problem with players actually getting money for name, image, and likeness. Autograph sessions, meet and greets, commercial endorsements are fine. Even websites where the players sell autographed merch. Always should have been allowed. It was bullsht not to allow it.
In fact, if Paul Miller wanted to hire a guy not to show up to "work" at their establishment, and pay the taxes and insurance on his compensation there, I really don't care, as long as everyone knows about it.
It shouldn't be used to recruit the kid, though. Period. The market for NIL should drive itself, rather than be an extortion or racketeering based business.
In FACT-
-ESPN and all of the other sports entertainment providers should be paying for access, paying players for interviews, and paying for NIL on their sites.
-There SHOULD be a players union/guild and an established, equal base of compensation for interviews BASED on position and avg market
value.
-There should be insurance of players paid by the universities, sponsors, or the players NIL sponsors. ALL employers are required to pay UI. If a kid breaks his leg in practice and can never play again, he needs to receive some settlement towards lost wages and such.
-There should be spending and salary caps for all involved just as there should be a level playing field on gameday where no one gets a different call because of some perceived difference/bias by officials.
-There should be stiff revenue, roster, forfeiture, and post-season penalties for violations of the relevant rules, and they should be enforced equitably in each situation WITH A WRITTEN STANDARD for the infractions, rather than a completely CAPRICIOUS and RANDOM outcome for every circumstance.
-Investigations and penalties should be reviewed WITHOUT REGARD for WHICH program is being investigated. The committee shouldn't even know the name of the school they are investigating until after they assign punishment.
The problem as always is that no one wants to demand it. The NCAA wants that capriciousness because their revenue depends on it. A lot of programs and coaches don't want rules because they can play in the gray areas. A lot of fans dont want them because they dont want a level playing field. They want an advantage everywhere they can get it. They just want to sit in front of their TV, on their computer, or in their seats at the stadium, and complain about it when others get those advantages.
It's the same problem and solution as everywhere else in life. To what level of ethical behavior will you ascribe and live? There are plenty on here and elsewhere that would cheat at something or cheat someone if they knew they wouldn't get caught or punished for it, and that's the bottom line. We have UT fans here by the dozen that prove it consistently.