I spent most of my life living in Lexington and Versailles. Then 5 years ago I moved to Georgia. The sports atmosphere here is pretty much a 180 of what we have in KY. Everyone here is a football fan. They talk football 365 days a year. They live and breathe football 24/7. I have never once had a college basketball discussion with any of the many sports fans I've gotten to know here in Georgia. They'll talk a little NBA and there's plenty of Braves fan, but all anyone wants to talk about for the most part, is football. Mostly UGA, but plenty of Falcons, GA Southern, etc., But they can't name one player on the UGA basketball team.
This state is all about football, and you see it at every level. We attend high school games almost every week (my wife and her family are all ECI grads). These kids -- whether city kids or country boys -- grow up wanting to play football from the time they can walk, and it shows. It's just a different world than what we have in Kentucky. I'm a football junkie, so I absolutely love how it is here, but it's been quite an eyeopener. Of course every football fan knows about the football culture in the deep south, but it's even more predominant than I ever imagined. On the other hand, I honestly don't think there's anyone or anything that could change Kentucky's sports culture. We grow up hearing and talking college basketball every minute of every day of our lives in KY, and it's been that way for as long as most of us have been alive. The media continues to feed it because that's what they think most people in the state want. I hope to see it change someday, but I don't think it ever will. It's very frustrating.