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Where is the top level of NIL collectives going to end up?

Tskware

All-American
Gold Member
Jan 27, 2003
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All of this could change with revenue sharing . . . or maybe not.

But at the present moment, it seems like Ohio State has shown the college football world the blueprint of NIL success. Spent $13M last season, and reportedly $20M this season, and got the NC.

So, lets assume there are 40 or 50 schools with enough boosters to pony up a similar amount. Are we quickly heading to an era where 1 Billion dollars are spent every year to pay college football players? Plus revenue sharing? Setting aside my personal opinion that is a colossal waste of money, is there any reason to believe that Texas, A&M, Bama, Oregon, Penn State, ND, Florida, et al, will not spend equal or greater amounts of money just to fund a winning roster? Hell, there aren't but 12 teams that even make the playoffs, and it is a given that some of those 40 or 50 teams will have bad seasons, can't win them all, no matter what you spend. So there are bound to be a lot of disappointed rich folks wondering what happened to all that money they forked over.

Is this kind of financial war going to just keep going up and up every year? On one hand, it seems there is no way that kind of financial outlay can be sustained indefinitely for such an ephemeral return (or no return at all in most cases). But . . . I also can't see Michigan and Alabama (to name two as examples) just washing their hands of the whole deal and conceding the college game to Ohio State.

So where and how does this all end? Will some sanity come back into the game sooner or later?
 
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