This one is easy for me. I'm ranking, based on teams that I hate (there are some great rivalries that we have where I respect the other team; in this case, I hate these teams and have little to no respect for them or their fanbase):
Basketball:
1) UL (dirtiest athletic dept in the country with a detestable fanbase, coach, and AD)
2) Duke (media myth perpetuating the idea that they are clean and wholesome)
(big gap between 2 and 3)
3) Indiana (terrible fans)
4) North Carolina (I actually respect their tradition and probably UK's one equal rival; recent scandal nullifies their perceived superiority in the moral and academic departments, respectively)
Football:
1) UL (dirtiest athletic dept in the country with a detestable fanbase, football coach, and AD)
2) Ohio State (Urban Meyer is a smug ass, and their fanbase absolutely sucks)
3) Florida (I want to beat them in the worst way)
4) UT (should be our best all-sports rival, but we have not held up our end of the bargain in the last 30 years)
Basketball:
1) UL (dirtiest athletic dept in the country with a detestable fanbase, coach, and AD)
2) Duke (media myth perpetuating the idea that they are clean and wholesome)
(big gap between 2 and 3)
3) Indiana (terrible fans)
4) North Carolina (I actually respect their tradition and probably UK's one equal rival; recent scandal nullifies their perceived superiority in the moral and academic departments, respectively)
Football:
1) UL (dirtiest athletic dept in the country with a detestable fanbase, football coach, and AD)
2) Ohio State (Urban Meyer is a smug ass, and their fanbase absolutely sucks)
3) Florida (I want to beat them in the worst way)
4) UT (should be our best all-sports rival, but we have not held up our end of the bargain in the last 30 years)