Well yes, but I am going a step further than you. You're presuming they are all honestly just looking for interesting matchups and seed line alignment. I believe there are many on the committee who come in with a plan to give off the perception that they are not operating with an ulterior motive and are very good and convincing others to go along with what appears to be a harmless push for certain match ups and bracket set ups.
Do we really think Duke and Gonzaga were just randomly given some of the crazy easy and no-story match ups all these years? I mean think about it - how often does UK get set up with some kind of storyline, yet it's rare to see the same thing laid out for Puke, KU or Gonzaga? Michigan St is another one that gets a bracket layout that is pretty much void of any kinds of storylines or match up challenges.
Yet UK always gets pitted against pretty much the best of the best of mid majors with weapons that are coincidentally falling into our biggest weaknesses. Defending the three was one of Cal's worst defensive schemes - they set us up with a team that had crazy sharp shooters who literally ONLY shoots threes (the accountant where nearly 90-something % of his shots come from the perimeter and he was sitting at something like 45% going in).
If I'm on a committee and I want a specific matchup, I'm not going to be obvious as to WHY I want that matchup (the true motive) - I'm going to use data and other storyline or matchup justifications to get others to buy in without even knowing what it is I'm up to. I also believe there are people on these committees that realize the motive when the matchup proposals are given by others and then jump in to go along as they have the same motive. Kind of a speak easy "ahhhh, I know what you're trying to do here, Joe, and I'm all in with you...but we need to make it look like we are being completely objective!".