ATHLETICS COMMUNICATIONS & PR
April 24, 2025
New Model Represents Innovative Approach to Future of College Athletics
LEXINGTON, KY. – With a charge to continue to be one of the country’s top programs, University of Kentucky Athletics may soon reside in a holding company.
This new model — perhaps the first of its kind in the country among major programs — is designed to increase flexibility and enable the department to continue as one of the best in the country by finding new opportunities to generate additional revenue and more efficiently manage expenses.
That’s the proposal being considered today and tomorrow by the UK Board of Trustees. If adopted, the entire UK Athletics Department would be shifted to a limited liability or holding company being created called Champions Blue, LLC.
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kentucky.rivals.com
April 24, 2025
New Model Represents Innovative Approach to Future of College Athletics
LEXINGTON, KY. – With a charge to continue to be one of the country’s top programs, University of Kentucky Athletics may soon reside in a holding company.
This new model — perhaps the first of its kind in the country among major programs — is designed to increase flexibility and enable the department to continue as one of the best in the country by finding new opportunities to generate additional revenue and more efficiently manage expenses.
That’s the proposal being considered today and tomorrow by the UK Board of Trustees. If adopted, the entire UK Athletics Department would be shifted to a limited liability or holding company being created called Champions Blue, LLC.
(CONT) ...
UK unveils model for "new approach" to college athletics
Holding company would help manage Wildcats in NIL era.
