We see it every year- some team that we don't think is very good beats a team that looked practically unbeatable in its previous game against a better opponent. The UK and Notre Dame game is an example. When you look at the psychology of that game, Notre Dame was coming off losing 3 out of 4- all away from home. They come home and the school is honoring LaPhonso Ellis and hanging his number in the stadium. (they were undefeated when honoring a player like this) ESPN is in the house along with a rowdy crowd. They're desperate for a win. Meanwhile, UK is coming off 7 straight wins, all at home, is ranked in the top 10 and is feeling pretty good and thinking Notre Dame should be a win, maybe a tough win, but a fairly certain win. Notre Dame wins.
Another example (this one from college football) is that Alabama and Georgia SEC championship game not long ago. Everyone was calling Georgia's defense the best in decades. They were that good. People were talking about whether Alabama could even break 14 points against that defense. Georgia was going to win, only the margin was in doubt. Instead, Alabama wins handily. Saban tells the press that their "poison was delicious" all week long. Why? Because the psychology of the game was working perfectly for Alabama.
Another example we just saw was Alabama and Memphis. Memphis has been the subject of much criticism because of its losses and Penny Hardaway was being criticized left and right (I've joined in on that myself). Meanwhile Alabama, after a bad loss to Iona earlier in the season, had reeled off 4 consecutive wins, including a huge win over Gonzaga, and was feeling pretty good about beating a Memphis team that had looked very vulnerable. Memphis is desperate and at home. Alabama is comfortable and confident. Memphis wins by 14 going away.
I know it doesn't always work this way, and the psychology of a particular matchup can be overcome when it isn't working in your favor, but it seems very important to me- especially in college sports. It's not quite as important in pro sports because those players are less emotional and psychologically more stable, but in college sports you've got to find that psychological edge with players. Calipari used to be very good at this. That could be part of the mojo issue he's dealing with. He needs to find it, though. UK should have a psychological edge in this Ohio St game coming on Saturday.