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The House v. NCAA Ruling Looms (4/7/25). How does this affect the "here and now" and future recruiting for UK?

Dec 6, 2022
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Adding to the complexity of this recruiting cycle is the looming House v. NCAA settlement, with a pivotal court date set for Monday. The final approval of this case could significantly reshape the NIL landscape, especially for high-major programs like Kentucky.

If the settlement is approved, any NIL agreements that include payments after June 30 will be subject to review by a new Deloitte-run NIL clearinghouse. That uncertainty has already impacted the way coaches, agents, and players are navigating the current portal window. Some rumblings have even said Mitch Barnhart is trying to wait until after the deadline, though there has been no real inside information on that.

Many schools are reportedly trying to finalize NIL deals before July 1, fearing the rules may shift dramatically once the settlement goes through. Some programs are even committing multi-million dollar packages that exceed the proposed revenue-sharing cap — all in an effort to lock in talent now before the market potentially changes.

The NIL settlement is tricky and there is no way to know the details until after Monday. It could be good or it could change the way collectives have been working and reshape college basketball yet again. The only thing BBN can do is just wait and see. Finally, all the settlement details may not be released at the same time (date) and may be revealed over a period of time. Lastly, when all the settlement details ARE finally revealed, it will likely take a team of "Philadelphia Lawyers'' weeks to discern all the complexities.
 
Someone explain this in layman terms to an old man like me. Is like putting a cap on NIL ?
 
Someone explain this in layman terms to an old man like me. Is like putting a cap on NIL ?
This will only affect the revenue sharing from the schools.

It will have no effect on private NIL payers.

This in a nutshell is the school departments arguing over who gets the most.

Football is claiming they should get the lion’s share since they generate most of the money.

It’s really much ado about nothing.
 
Someone explain this in layman terms to an old man like me. Is like putting a cap on NIL ?
House v. NCAA is a class action lawsuit filed in 2020 by Grant House and Sedona Prince against the NCAA, challenging restrictions on athletes' ability to profit from their name, image, and likeness (NIL). The case led to a proposed $2.75 billion settlement in May 2024, allowing Division I athletes to receive compensation and establishing a revenue-sharing model, pending court approval expected April 7, 2025.
 
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This will only affect the revenue sharing from the schools.

It will have no effect on private NIL payers.

This in a nutshell is the school departments arguing over who gets the most.

Football is claiming they should get the lion’s share since they generate most of the money.

It’s really much ado about nothing.
That’s not true about having no impact on private NIL.

If approved, all NIL deals for athletes at power conferences have to be submitted to Deloitte for review. Deloitte will confirm that the deal serves a legitimate business purpose and that the amount is consistent with the fair market value typically associated with the activities in the deal. Deloitte will be able to reject any deal that doesn’t meet those parameters.

That is why so many collectives are scrambling right now to push big NIL deals that would be fully paid out before July 1. They are concerned that if this is approved, they won’t be able to throw together deals that are clearly pay for play.
 
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