I feel like a lot of people need to actually read the rules on targeting. There are two types of targeting and helmet to helmet is not always targeting.
Against a defensless player, helmet to helmet should be targeting, as any hit to the head or neck area of a defensless player is targeting. But Levis's position was not one of the listed ones for defensless which are:
- A player in the act of or just after throwing a pass.
- A receiver attempting to catch a forward pass or in position to receive a backward pass, or one who has completed a catch and has not had time to protect himself or has not clearly become a ball carrier.
- A kicker in the act of or just after kicking a ball, or during the kick or the return.
- A kick returner attempting to catch or recover a kick, or one who has completed a catch or recovery and has not had time to protect himself or has not clearly become a ball carrier.
- A player on the ground.
- A player obviously out of the play.
- A player who receives a blind-side block.
- A ball carrier already in the grasp of an opponent and whose forward progress has been stopped.
- A quarterback any time after a change of possession A ball carrier who has obviously given himself up and is sliding feetfirst.
Against a non-defensless player, you can still be called for targeting, but you have to either launch yourself or lead with the crown of your helmet. The Florida player led with his facemask and ran through the hit. It does not meet the definition of targeting.
Most hits people say shouldn't have been targeting have a player leading with the crown of their helmet. If your facemask is pointing toward the ground, it doesn't matter where you hit the other player, it can be called targeting.