Wait, didn't SMU get hit hard because of Brown, the admin and the player all lying to the NCAA, the admin instructing the player to lie, Brown hiding the violations, and finally Brown being a repeat offender? If so, not sure what the president is complaining about.
Not exactly. Brown's lie is a non-issue and wouldn't have added to anything. He fessed up to the lie later in the same interview before ever being caught in the lie. It's a bad move on his part, but not one that would've motivated harsher penalties because he came clean immediately and did so on his own. NCAA's major issue with Brown is that he became aware of the violation and never reported it to anybody. Also, the NCAA didn't label Brown a repeat offender. The NCAA labeled SMU a repeat offender, similar to how they labeled UNC a repeat offender in UNC's most recent NOA.
As for the admin, lying to the NCAA and trying to get the player to lie fall under the unethical conduct by-law. Also under this by-law is failure to cooperate with an investigation. Because the NCAA lacks subpoena power, it views them both more or less equally in terms of seriousness and they both are Level I violations. Point being, there's no meaningful difference (from the NCAA's perspective) between the SMU admin lying and Deb Crowder refusing to cooperate.
At any rate, you're missing the SMU President's broader point. His gripe is that the penalties are too severe because they disproportionately impact
current student athletes who weren't involved. His basis for this belief is that the NCAA found SMU to have institutional control. That means that the NCAA views these violations as the result of individual bad actors and not part a broader institutional problem. Because of that, the penalties for those violations should be limited as much as possible to only those bad actors.
In this case, the golf coaches and admin were removed and Brown is suspended for a third of the season. The SMU president has no issue with needing to fire someone or Brown's suspension. He does have an issue with banning current players from post season play when they had nothing to do with this. And when the NCAA says SMU has institutional control, the NCAA is in essence saying that SMU is doing everything they can to prevent these types of things. In light of that, the current players shouldn't be penalized and I think this is a valid criticism.
The other issue the SMU President has is with the vacating of wins in basketball, which I don't think he'll get anywhere with. His concern was that the NCAA never once informed SMU that they were at risk of having a player deemed ineligible. It wasn't mentioned in the NOA or during the investigation. It didn't come up until the actual COI hearing, and he felt that SMU had inadequate time to prepare for that.
The problem is SMU made an assumption they shouldn't have. Just because the NCAA does not mention player ineligibility in an NOA or investigation, that is by no means an indication that it is off the table. SMU should've known this was a possibility given the allegations and, if they had doubt, they should have proactively asked the NCAA about it.