The underlying question is...how much does basketball generate for UK in gross revenue.
Kentucky has a unique argument: prior to the establishment of the SEC Network, each school marketed a small portion of its media rights separate from the ESPN and CBS deals.
As I recall, each program was left one football game and two basketball games, and sold media rights to these games. Hence “the market” measured the relative value of each “property.”
These were then called either “Tier 3” or “Tier 4” rights. Of the (then) 12 programs, Bama was valued at just over 10 million, Kentucky at just over 9 million, and the rest at a lower level, trailing down to below 2 million apiece for Miss State, Ole Miss and Vandy.
The reasons Kentucky was so strong were simply because it had more TV affiliates airing its games. The UK Network, at various times, has had stations in Chicago, Cincinnati, Detroit, West Virginia, Tennessee, Indiana, etc., and was frequently able to boast of being the largest University TV “Network” in the nation.
Why so big?
(1) The huge Kentucky-born population removed to the mid-west; and
(2) Two popular sports, each of which drew eyes.
This spread of interest into the mid-west was especially important to the SEC Network. Kentucky, according to “market forces” was worth far more than the average SEC program for eyes/TV’s, and easily had more eyes in the Heart of Big Ten country than any other SEC program, simply given proximity, and also “displaced” Kentucky families in all Midwestern states.
Simply put: if a Florida, Georgia or Tennessee family moves one-state North, they are still in SEC Network country. If a Kentucky family is in Indiana or Ohio, they have become a net gain to the SEC Network. Hence, simply being on the periphery of the SEC is a valuable commodity for marketing purposes.
And don’t underestimate our appeal. A friend attended a funeral of a relative in Indiana: the Hoosier cousins gathered around the cemetery burial, joined hands and sang “My Old Kentucky Home.”
And they sang it from memory!!