Yeah, not sure but the Carolina markets seem to be prototypical southern markets and probably conform to the “football all weekend long” southern tradition.Probably is a little like LA in DC area. But in the south you have people in the fall watching friday night, saturday and sunday. All the south is that way. Really Florida is a lot more like the north than south. Many transplants. SO not sure about the Florida market.
That might make them more attractive.
And you can get that entire area with just one or two additions (UNC and/or NCSU).
I wonder how many eyeballs you get from UVA or VT in the DC area on a Saturday?