I wonder...if the younger generation does NOT watch sports to the extent as older generations do (I believe that's pretty established) and would, presumably, not be watching the SB most years (this year an exception as I'm sure there were viewers who tuned in just to get a glimpse of Taylor Swift), why continue to run out musical acts for halftime that would generally only appeal to the younger generations (who aren't watching)?
Now, I'm not suggesting a replay of the Stones or McCartney or other 70+ year old rock and rollers, but there are plenty of good musical artists in a variety of genres that would appeal to the viewing audience whose average age, I'm completely guessing, skews towards 45+. Surely market research has determined that the SB may be the one game millennials and younger WILL watch and that's why the halftime artists are more geared towards those age groups. But, I just wonder if they're kidding themselves that the younger generation are going to tune into the game to watch a very abbreviated performance by some musical artist they like and, miraculously, fall in love with pro football and become a fan. I just don't see that happening. If you only go to church for a 30-minute mass on Easter Sunday, are you REALLY a staunch Catholic? And, BTW, if the average age of the SB viewer is 45+, don't those age groups (and older) have a LOT more money than the younger ones and, thus, more likely to buy products being advertised?