Newly minted Louisville basketball coach Pat Kelsey first caught fans’ attention when he “eliminated” every blue article of clothing from his wardrobe – a nod to how seriously he takes the school’s rivalry with in-state blue-blood Kentucky. That’s fun and all, but you can only imagine the excitement of Cardinals fans when they heard that their new coach actually nabbed an NIL donation that was bound for their rival.
After being impressed by Kelsey’s opening press conference, an anonymous donor wanted to get to know the new coach. A radio host organized a phone call, and within five minutes, $15K of NIL money was headed to Louisville instead of Lexington.
After being impressed by Kelsey’s opening press conference, an anonymous donor wanted to get to know the new coach. A radio host organized a phone call, and within five minutes, $15K of NIL money was headed to Louisville instead of Lexington.