Completely misplaced to think average fans are going to competitively fund nil. Never going to happen. This should be a nonstarter every time someone like Mitch mentions this nonsense
It’s not just UK who is reaching out to average fans to fund NIL. All major programs are doing this because they know simply relying on wealthy boosters isn’t sustainable.
This past August, both Alabama and Georgia started ramping up efforts to get average fans to become small donors to their collectives. About a month ago, Ohio State sent out an appeal to Buckeyes fans asking them to start getting involved.
What’s happening at UK is playing out similarly at most other power 5 schools.