I view this possibility as very important to the UK’s and Bamas, and Mississippi’s of the world.
In this new era of NIL, relatively poor states might find themselves fading away from the lack of NIL money compared to large urban centers that decide to take college football seriously.
Consider Houston, Texas. It is what, like the 4th, 5th or 6th largest metro in the US??
Houston, alone, may have more wealth that could be spent on college sports than entire states in the Southeast.
But there is one long-sustained and rapidly growing pool of money that Universities in states like ours have that the University of Houston does not . . . the largess of membership in the SEC and Big Ten.
We’ve spent 25 years gold-plating our athletic facilities. We’d better find a way to leverage the hundreds of millions coming our way the next 20 years into funding our athletes.
The guesstimates I have seen of a coming annual 90 million conference division of TV and Bowl revenue exceeds our entire athletic budget from early in Barnhart’s career. If these numbers come to fruition, we will have averaged somewhere between 15 and 20 percent growth among revenue at our SEC schools for 20 years, an unbelievable shift of wealth.