The NBA just agreed to a $76 billion TV deal. I think they’ll be OK.
That seems like an awful investment from everything I’ve read about their ratings trend but what the hell do I know
The NBA just agreed to a $76 billion TV deal. I think they’ll be OK.
The ratings drop is eventually going to matter. A market correction will eventually occur. I agree it might not be a "reckoning" but at some point things will change. The big thing keeping the MLB and NBA afloat with these contracts is the international market. The Dodgers can do what they do because of the massive Asian markets for baseball with their tv distribution. Likewise, the NBA is MASSIVELY popular in China.There is no 'reckoning' coming yet every year someone says that. No one wants to watch Mr. Average Joe which is why he's considered Average Joe. This is like believing NIL is going to drive fans away en masse or believing traditional radio is going to die off because of XM or assuming no one will pay for XM because free radio exists.
When you go to a game or watch on tv, you're not thinking about the contracts of those you're watching in that moment. Are there changes every sport could make? Sure, but as fans we gotta chill on the reckoning talk because that's just a buzzword. It ain't gonna happen.