Let's think this Addidas thing out for a moment.
1. I get they may be pumping money for UL kids in NIL
2. But Nike is nearly 2 times as large in revenue than Addidas...like 36B to 21B...so if Nike is going to sit this out from NIL standpoint....what prevents schools like UK and others to push Nike to get in the game or leave for Addidas, UnderAmour or Puma? I just can't imagine UK watches their program backslide and all the money we'll lose in fan support, coaches won't stay, etc....and not push to get some reciprocity from our own apparel deals.
3. I get the state of Ky might not muster up NIL compared to some state schools....but UL in no way shape or form has the boosters, fanbase vs. UK. Plus we have SEC tv deals that are better than ACC tv deals....Mitch needs to find a way to make that money get to our companies, boosters, etc...to funnel back to NIL deals for UK. That may be totally against the rules....but what's to say UK can't sweeten the deal for healthcare, financial companies, food companies, apparel companies, service related companies, etc... with our SEC $$$ to get back a sweetened NIL deal on the backend from these same companies?
Bottomline, Mitch needs to get creative....which to date he appears to be quite the opposite