UL isn't moving to the SEC but liquor sales has nothing to do with it. While liquor sales might show a lot of revenue, UL earns less than $500K from those sales. Their food vendor gets half of the revenue plus UL has to purchase the liquor that is sold. A $8 beer may net UL about $2.50-$3.00 of profit.
There are few things more over estimated than profits from alcohol sales.
Yes, that is what they report but I think it is way more than that and they don't really want anyone to know what they really make. $500K / $3.00 profit is only 166K+ beers sold for a season for ALL their sports. I bet they sell that many during baseball season alone. Not even considering football and basketball. Have you ever been to a game and seen their fans lined up 10 thick to purchase alcohol? I would guess it is way closer to a couple Mil a year but since there is zero transparency, no one but insiders will ever really know the truth.
And then you have to consider their advertisors. Budweiser ads are displayed prominently at every venue not to mention bourbon ads. Do those companies stay on board if alcohol wasn't allowed? You can discount it all you want but a couple million a year over time adds up.