Let’s Go Krogering!

[The-Hack]

If my corporation spends an eight figure sum, annually, to attach its name to an athletic venue . . . and has attached its name to only one athletic venue in the US, isn’t it worth another 10 percent of that investment to help maintain competitiveness of the home team in that venue?

Having spent that eight figure sum, how much advertising return was achieved when Kentucky hosted the East’s winner-take-all, SEC game-of-the-week in 2018?

How much would that “return” be diminished by the drop to 4-8 records, for that home team?

Just thinking out loud . . . .

 

[KY2LA]

Is that right, our CWS is the only Kroger whatever field/stadium/arena? Feel special but they’re some cheap mo-fos.

 

[drbubba]

If my corporation spends an eight figure sum, annually, to attach its name to an athletic venue . . . and has attached its name to only one athletic venue in the US, isn’t it worth another 10 percent of that invaestment to help maintain competitiveness of the home team in that venue?

Having spent that eight figure sum, how much advertising return was achieved when Kentucky hosted the East’s winner-take-all, SEC game-of-the-week in 2018?

How much would that “return” be diminished by the drop to 4-8 records, for that home team?

Just thinking out loud . . . .
[/QUOaTE]
Shop at Publix. Take K's money and keep calling it Commonwealth Stadium. Otherwise, players and refs will start wearing stickers and patches like Nascar drivers. Fanduel patches on ref shirts, it doesn't end.

 

[The-Hack]

Feel special but they’re some cheap mo-fos.

Although the number is increasing, most venues in college sports don’t have a major corporate sponsor.

Kroger is cheap?

Their sponsorship of “Kroger Field” is a multiple of Papa John’s former deal with U of L.

It and the parent IMG deals are very lucrative.

 

[Kybluedude]

Kroger also feeds our UK athletes.

 

[RDF922]

You can’t keep digging into the same pockets. At some point that money runs out.
I’d think our AD should be cultivating new partners for the NIL market. Who these new partners are is anyones guess?

 

[UKUGA]

Maybe we can add Heinz as a sponsor.

They have some excess capacity now.

 

[JHB4UK]

See, this kind of out of the box thinking by The Hack is what is desperately needed in the ADs offices

Kroger want their named stadium on lots of ESPN prime time slots, or CBS 3:30 times? Then help out! Give NIL deals to top recruits! Tell em they have to bag groceries for 15 min on Thurs morning at the Tares Creek location to collect, otherwise deal is void.

Best advertising dollars they could spend!!!

 

[travisbickle]

Legalize weed, with 100% of all tax revenue going to NIL for UK.

Pass out edibles at Kroger Field and you’ll forget/not care that you can’t buy a $12 Bud Light.

Upgrade the scoreboard to basically the stage lighting set up for Pink Floyd’s “The Wall” tour.

Edit: the postgame rush on local Krogers snack aisles could be problematic but a huge boost to their sales.

 

[maysvilleky]

We need CWS be a stop in the Bourbon Trail. Wildcat Spirits….blue or white label.

 

[jameslee32]

Kroger sponsors NASCAR race teams as well.

 

[The-Hack]

You can’t keep digging into the same pockets.

But as the U of L deal with Addidas shows, companies are wise to act defensively.

Adidas is already supporting U of L with over 100 million. A couple million a year to help support the product is chump change compared to their underlying deal

Some say U of L is Addidas’s third biggest property . . . .

What other college “property” bears Kroger’s name, and can draw 10 million eyes on any given Saturday at 3:30 pm?

I think we are Kroger’s biggest advertising investment, nationally. They “invest” like 20 million a year per the IMG deal, IIRC.

Worried all our NIL partners are all roundball crazy? Which facility bares the name “Kroger Field?”

How much return on investment can Kroger garner if we remain in the Top 5 for wins in the SEC versus a slide back to Vandy’s level?

How many times was “ Kroger Field” mentioned or shown during our most recent New Year’s Day Bowl on ABC, [the highest rated bowl game outside of the playoffs?]

Again, just thinking out loud!