I just hate the idea that this money at the moment has no ceiling and paying a 20 year old $2-$4m is going to take money away from what college education is supposed to be about.
Colleges only have themselves to blame. They should have put a cap on coaches salaries long ago saying he/she can't be paid more than the department heads, and this would have never happened because student athletes would still value getting an education.
Yes, its about TV ad revenues and other peripheral income streams but the break in the dam so to speak was when coaches started getting paid. I don't think anyone would have a problem with colleges taking TV ad revenue and creating scholarships , building student centers, investing in research ,state of the art practice facilities, etc
but when they see a coach wearing Armani suits and getting >$2m a year to coach, everyone is going to want their piece of the pie.