I get both sides.
Economic side says the money is too good to pass up.
Game day experience and management says hold up, let’s think about this.
Yes, people drink at tailgate prior show up buzzed if not drunk. Sure, but that’s manageable.
Selling alcohol allows those tailgaters to stay drunk and introduces the opportunity for more people who don’t tailgate/pregame to get drunk. Then you throw in all the 21+ students. Shit gets taken to the next level quick.
University would have to increase security, police, and EMS presence.
Then you take into account the experience of fans.
More beer and more money for NIL sounds great until you’re getting thrown up on, are seated behind some buzzed shirtless slobs who won’t sit down, your kid or wife gets bumped into and has stuff spilled on, you get wrapped up in some sort of argument or altercation with some drunks, you get rear ended leaving the stadium, etc…