Live attendance down everywhere, MLB had its worst attendance in decades last year, and before you blame Covid, has been trending down for years now, as has college football.
Locally, we had three home sellouts last season, and a 4th (Missouri) with almost capacity, maybe 2000 empty seats.
But, almost no one beyond diehards like me is interested in going to the really bad OOC matchups we get two or three times a year. And even I skipped the UTC game last year. Moving to more decent intersectional games would help, but cannot overcome the obvious downward trajectory.