They claim in the video that Cal's former players said they put their loyalty with Calipari/Arkansas ahead of Kentucky. I don't believe that. "Wearing red" like PJ did is not the same as cheering for Arkansas over Kentucky.
You can tell the guys who can see the long term. Cal will probably be at Ark for like another 2-4 seasons, Ark fans aren’t going care about former UK players. Why alienate a group (BBN) who will always be there to give you views, clicks, attention, and money?
I don’t care if they want to support Cal and show up to stuff, but there is clearly a smart way to do it.
It doesn’t necessarily have to be a mutually exclusive thing. They can root for the alma mater and also hope their former coach that most still love does well.