In WWE, Ricochet was apparently mistreated creatively, given the Speed title which AEW fans mocked, and his abilities were held down.
In AEW, he's a little brother type dork, gets roasted on twitter, has a mic put in front of him (like Mone) which is his weakness (like Mone), and has gotten rolls of tp thrown at him multiple times. He's also developed a fake AHA laugh as a gimmick, much like Okada saying 'bitch.'
Making a talented guy look like a geek is Vince level booking but in AEW, it's seen as a positive. I get it - WWE good/bad, AEW good/bad. Rick was a hero here and a villain at Louisville. There's always spin but it's funny how you'll get bad McMahon booking in AEW yet those fans eat it up. Ricochet on Raw = bad. Ricochet getting pelted with toilet paper = good.
I guess if fans are responding, that's a positive I suppose but if Ricochet was being covered in toilet paper and doing a fake laugh gimmick in the E, AEW fans would be having online conniption fits over his misuse.