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Article on UK's NIL from SB Nation...

Feb 9, 2022
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As college basketball continues to evolve in the NIL era, a handful of powerhouse programs are separating themselves financially. According to CBS Sports’ Matt Norlander, 10 men’s college basketball teams are set to spend at least $10 million on NIL contracts in 2025 — a group that includes traditional blue bloods Duke, Kentucky, and North Carolina.


Joining them on the high-spending list are Arkansas, BYU, Indiana, Louisville, Michigan, St. John’s, and Texas Tech. These programs have leaned heavily into NIL to build and maintain elite-level rosters in the new recruiting climate.

While several schools are making big moves, Kentucky may be operating on an entirely different level. According to longtime college basketball insider Jeff Goodman, it’s Kentucky that may be in a league of its own when it comes to NIL spending.

“I’m not sure anyone is gonna touch Kentucky’s NIL payroll this season… not even BYU,” Goodman tweeted, hinting that the Wildcats may have built the most lucrative NIL operation in college hoops.


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As college basketball continues to evolve in the NIL era, a handful of powerhouse programs are separating themselves financially. According to CBS Sports’ Matt Norlander, 10 men’s college basketball teams are set to spend at least $10 million on NIL contracts in 2025 — a group that includes traditional blue bloods Duke, Kentucky, and North Carolina.


Joining them on the high-spending list are Arkansas, BYU, Indiana, Louisville, Michigan, St. John’s, and Texas Tech. These programs have leaned heavily into NIL to build and maintain elite-level rosters in the new recruiting climate.

While several schools are making big moves, Kentucky may be operating on an entirely different level. According to longtime college basketball insider Jeff Goodman, it’s Kentucky that may be in a league of its own when it comes to NIL spending.

“I’m not sure anyone is gonna touch Kentucky’s NIL payroll this season… not even BYU,” Goodman tweeted, hinting that the Wildcats may have built the most lucrative NIL operation in college hoops.


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not a surprise. Why WOULDN'T UK, dUKe, and UNC** and Kansas not go all in on NIL expenditures? I never understood people thinking our basketball program couldn't compete with money from anywhere else.

bah, rubbish. this isn't just BBN, it's BWO baby ! Of course we're going to pay for the talent, just a *little* more than everyone else....
 
As college basketball continues to evolve in the NIL era, a handful of powerhouse programs are separating themselves financially. According to CBS Sports’ Matt Norlander, 10 men’s college basketball teams are set to spend at least $10 million on NIL contracts in 2025 — a group that includes traditional blue bloods Duke, Kentucky, and North Carolina.


Joining them on the high-spending list are Arkansas, BYU, Indiana, Louisville, Michigan, St. John’s, and Texas Tech. These programs have leaned heavily into NIL to build and maintain elite-level rosters in the new recruiting climate.

While several schools are making big moves, Kentucky may be operating on an entirely different level. According to longtime college basketball insider Jeff Goodman, it’s Kentucky that may be in a league of its own when it comes to NIL spending.

“I’m not sure anyone is gonna touch Kentucky’s NIL payroll this season… not even BYU,” Goodman tweeted, hinting that the Wildcats may have built the most lucrative NIL operation in college hoops.


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If this is true that bodes well for future recruiting with players knowing we will pay for talent and can afford other good players to go with them.
 
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Speaking of NIL finally schools are getting fed up with players taking NIL and not playing. This may lead to the first school vs. player to have them pay back NIL without playing.

A kid ( I mean professional athlete) that gets paid the money in Jan and then by the spring of the same year they are already transferring. You're damn right they need to pay that NIL money back to the school they 're transferring from or they should face legal action and lose in the legal system.
 
I'm glad we are on top but I still hate the whole system now. I'll still watch but meh.
Yes, I agree with you completely. They have to do something about this NIL crap.

It was just sort of shocking to me as everyone was posting that so and so had outbid us for a player because we didn't have as much NIL money available. It turns out we have more than anyone.
 
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