As college basketball continues to evolve in the NIL era, a handful of powerhouse programs are separating themselves financially. According to CBS Sports’ Matt Norlander, 10 men’s college basketball teams are set to spend at least $10 million on NIL contracts in 2025 — a group that includes traditional blue bloods Duke, Kentucky, and North Carolina.
Joining them on the high-spending list are Arkansas, BYU, Indiana, Louisville, Michigan, St. John’s, and Texas Tech. These programs have leaned heavily into NIL to build and maintain elite-level rosters in the new recruiting climate.
While several schools are making big moves, Kentucky may be operating on an entirely different level. According to longtime college basketball insider Jeff Goodman, it’s Kentucky that may be in a league of its own when it comes to NIL spending.
“I’m not sure anyone is gonna touch Kentucky’s NIL payroll this season… not even BYU,” Goodman tweeted, hinting that the Wildcats may have built the most lucrative NIL operation in college hoops.
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Joining them on the high-spending list are Arkansas, BYU, Indiana, Louisville, Michigan, St. John’s, and Texas Tech. These programs have leaned heavily into NIL to build and maintain elite-level rosters in the new recruiting climate.
While several schools are making big moves, Kentucky may be operating on an entirely different level. According to longtime college basketball insider Jeff Goodman, it’s Kentucky that may be in a league of its own when it comes to NIL spending.
“I’m not sure anyone is gonna touch Kentucky’s NIL payroll this season… not even BYU,” Goodman tweeted, hinting that the Wildcats may have built the most lucrative NIL operation in college hoops.
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