Personally I don't care what the field is called as long as UK mostly plays good football in it.
Kroger is the largest grocery chain in the country, not everywhere but coast to coast. They don't use the Kroger name on all stores as they kept names of chains they bought up in various places. But you'll find Kroger labeled stuff in those stores.I wish it was a national company and not some regional grocer. It just sounds stupid.
Only had a vague sense of this before visiting a Fred Meyer in Wasilla, Alaska and discovering my Kroger loyalty number was still going to score fuel points and trigger discounts. Look at all the grocery store brands shown on a prescription bag... all the Kroger Co..Kroger is the largest grocery chain in the country, not everywhere but coast to coast. They don't use the Kroger name on all stores as they kept names of chains they bought up in various places. But you'll find Kroger labeled stuff in those stores.
Got too many things on my plate these days to get "mad"
That being said, "Kroger Field" is uber lame, makes us look like a laughingstock in the SEC. Do you think UT would ever rename Neyland Stadium, or Alabama rename Bryant-Denny Stadium?
Besides, UKAA just gets a butt load of money every year from the SEC Network . . . do we really need the money that bad???
Only mad that cm's name was left being involved with it!! PO'D!Personally I don't care what the field is called as long as UK mostly plays good football in it.
I wish it was a national company and not some regional grocer. It just sounds stupid.
^^^^^^^^Personally I don't care what the field is called as long as UK mostly plays good football in it.
Live and learn.Kroger is 17th on the Fortune 500 list. They are basically everywhere except the Northeast and part of the upper Mid-west.
http://beta.fortune.com/fortune500/list
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Not mad - - just confused by the branding mistake. There is nothing special at all about Kroger.
We tend to forget - KY did not name it - JMI Sports who paid us 212 MILLION BAZILLION DOLLARS to handle all aspects of Media for UK Athletics is who did it.Got too many things on my plate these days to get "mad"
That being said, "Kroger Field" is uber lame, makes us look like a laughingstock in the SEC. Do you think UT would ever rename Neyland Stadium, or Alabama rename Bryant-Denny Stadium?
Besides, UKAA just gets a butt load of money every year from the SEC Network . . . do we really need the money that bad???
Got too many things on my plate these days to get "mad"
That being said, "Kroger Field" is uber lame, makes us look like a laughingstock in the SEC. Do you think UT would ever rename Neyland Stadium, or Alabama rename Bryant-Denny Stadium?
Besides, UKAA just gets a butt load of money every year from the SEC Network . . . do we really need the money that bad???
Kroger negotiated the rights with JMI. UK sold the naming rights to JMI three years ago as part of the massive media deal they struck.
We should have negotiated a better deal......they can sell the naming rights to anyone they want, but Commonwealth Stadium has to stay in the name, simple - JMI wouldn't have balked.
"Kroger presents Commonwealth Stadium" or "Kroger Field at Commonwealth Stadium (and get rid of the CM Newton) would have been fine.
How do you know JMI wouldn't have balked? Were you in the negotiations? Maybe it was a concession UK had to make in order to get something they found more valuable than Commonwealth's name.
Yes, I'm pissed. Make that damned pissed. I'm pissed Newton's name is still associated with the facility and Jerry Claiborne's isn't.
As a matter of fact, yes.....I have been involved in some negotiations of that size. You lay down some "non-starters" from the outset and go from there; generally a word or two is not a deal-breaker.
The name is abysmal and the rest of conference is laughing at us; this WILL get used against us in recruiting. How effective will such a tact be remains to be seen, but if I was really close between two schools and one had a stadium named "Neyland" or Jordan-Hare" or "Williams-Brice" and then another named........"Kroger Field" ......apples to apples? I am NOT going to play at Kroger Field that literally has Kroger logos on it - what a joke.
You may laugh, but decisions get made on thinner slices.
Good for you for negotiating. I spent nearly a decade negotiating contracts as well. I understand how that works. Did you ever think that maybe UK didn't find the name "Commonwealth Stadium" valuable enough to risk a 9-figure payday?
The UKAA already generates $120M a year. Will $121.5M a year get us to the SEC championship game in Atlanta?