I know the are massive, but I also know that they are paying an eight figure sum annually to have their name on the stadium, and have no other sports venue named for them.
I recall they are paying $20 million a year, to JMI, who pays the University $28 million dollars a year for the whole package of naming and tier three broadcast rights.
I’ve said it before, and I say it again, these corporations already have over a hundred million invested in UK sports,
Sure, I can afford $300.00 a year to support NIL, but there are some huge players who are already invested in seeing UK succeed, especially in football.
Someone suggested (in a prior related thread) it was wrong to go back to a source of funds to look for more . . . . but that has not stopped Addidas from throwing NIL money at U of L, where they are already tossing tens of millions into the athletic funds.
In fact, if a major corporation already has that level of investment so that the athletes wear their shoes, or play in a facility named for them, NIL support looks like a no-brainer . . . . those naming rights and branded footwear look a lot better (and are viewed far more often) on winning teams.
In short, if I could pay 20 million a year just to have my corporate name on a facility, I think I could find a way to pony-up another 10 percent of that amount to give a boost toward the success of the team that plays there.
I recall they are paying $20 million a year, to JMI, who pays the University $28 million dollars a year for the whole package of naming and tier three broadcast rights.
I’ve said it before, and I say it again, these corporations already have over a hundred million invested in UK sports,
Sure, I can afford $300.00 a year to support NIL, but there are some huge players who are already invested in seeing UK succeed, especially in football.
Someone suggested (in a prior related thread) it was wrong to go back to a source of funds to look for more . . . . but that has not stopped Addidas from throwing NIL money at U of L, where they are already tossing tens of millions into the athletic funds.
In fact, if a major corporation already has that level of investment so that the athletes wear their shoes, or play in a facility named for them, NIL support looks like a no-brainer . . . . those naming rights and branded footwear look a lot better (and are viewed far more often) on winning teams.
In short, if I could pay 20 million a year just to have my corporate name on a facility, I think I could find a way to pony-up another 10 percent of that amount to give a boost toward the success of the team that plays there.
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