I've seen various players mentioned as going to a Nike school or an Adidas school. A school might have a contract with a particular company but why in the world would a high school student care about such a thing? It has never been even a little bit interesting to me which company has which shoe. I understand that if your life is spent in them that you would be interested but to have it decide which university to attend just sounds stupid to me. Is money or other perks being handed out to cause such loyalty? Could someone give a logical reason why it is significant other than just individual preference?