I see so much fussing about Barnhart’s investment in small niche sports. What you have to realize is that it’s the country club kids that are involved in those sports. The kids playing golf or tennis, the kids fencing or shooting rifle, those are the kids that come out of wealthy backgrounds. Those are the kids that are going to be the future big donors. One golf athlete or one dance athlete that goes on to become a pharmacist, a doctor, a bank CEO, or that marries into a family with even more bookoo bucks, that’s where the money for the future NIL deals, for facilities, for marketing is going to come from. Mitch is smart by propping up those programs…that’s where many of the connections and loyalties for future millionaires, possibly even a billionaire or two, will be made.
I get being pissed at Mitch for the bad basketball and football contracts that he’s gotten UK into; you really shouldn’t be that upset that he cares about niche sports that don’t cost that much vs future returns.
I get being pissed at Mitch for the bad basketball and football contracts that he’s gotten UK into; you really shouldn’t be that upset that he cares about niche sports that don’t cost that much vs future returns.