A cut of beer sales at games if fans buy a certain beer. Get buzzed for a good cause.
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It had nothing to do with political correctness and everything to do with the car accident that killed Tim Couch’s best friend and Artie Steinmetz (a UK DL) that happened the week before the UT game when Couch was a junior.Interesting how things evolve over time..
UK ended a 70+ year Battle Of The Barrel tradition with Tennessee for the sake of being politically correct, and for decades refused to serve beer to the public at football games.
Now we have predominantly underage college athletes apparently using their NIL to promote beer sales at games and share in the profits.
I’m aware of the circumstances.It had nothing to do with political correctness and everything to do with the car accident that killed Tim Couch’s best friend and Artie Steinmetz (a UK DL) that happened the week before the UT game when Couch was a junior.
In December of last year, I proposed a similar idea on this board.
A cut of beer sales at games if fans buy a certain beer. Get buzzed for a good cause.