That’s a nice little link, but what do you learn from it? That Kentucky is top 10 in revenue among basketball teams? As far as single points of data go, seems like a fairly good indicator of brand popularity.Rankings | Highest grossing college sports programs - Most revenue college sports | Sports | Basketball
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What does it tell you about how that revenue is calculated? Does it account for how big a cut we get from Rupp?
In other words, if we built an on-campus arena, would we suddenly shoot to the top? Would you think our brand suddenly became more popular just because we captured a larger cut of arena revenue?