UKA: Kentucky to continue to prioritize putting student-athletes first in the NIL era

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UK Athletics Affirms Commitment to Student-Athletes Through The Kentucky Road​

Kentucky to continue to prioritize putting student-athletes first in the NIL era​

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LEXINGTON, Ky. – The University of Kentucky Athletics Department has intensified its commitment to providing best-in-class experiences and opportunities for student-athletes through The Kentucky Road, which describes the incomparable developmental experience provided for student-athletes during their time as Wildcats.

Now anticipating coming legislation allowing benefits from name, image and likeness, Kentucky Director of Athletics Mitch Barnhart is redoubling his efforts to put student athletes first. UK Athletics is building upon its college-sports leading suite of benefits featuring opportunities to enhance each student-athlete's personal brand.

Benefits include, but are not limited to:

• Providing industry-leading support for leveraging individual social media presence through education, opportunity and data-backed insights.
• Extended scholarships until a bachelor's degree is achieved.
• Financial education.

The Kentucky Road enhanced suite of benefits specifically for UK student athletes will be curated by bringing together resources available through the University of Kentucky's world-class academic and student-development professionals alongside the best external vendors......
https://ukathletics.com/news/2021/6...udent-athletes-through-the-kentucky-road.aspx

 

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