So, Who Funds Our NIL Deals?

[The-Hack]

I have read a few names. Wan Dale got 150K from an Insurance Co., last year.

Brady James has stepped up.

“The Crafts,” has been mentioned.

Central Equipment Company worked with Marquan McCall.

I would both hope and expect the traditional major corporate advertisers and sponsors to spread the wealth/advertising dollars toward players as well as toward the athletic foundation.

IMG, Kroger, Kentucky Farm Bureau, Papa John’s (shame he fell out with U of L), Green’s Toyota, KU . . . who am I missing?

Anyone whose name is in the stadium, on the stadium, or whose product is sold on the U.K. broadcasts ought to look at NIL as protecting their general advertising interests: if U.K. wins 9-11 games a year, more eyes/ears are witnessing U.K. football!!!

 

[SpamburgerHamburger]

BHG and Central Bank have both made some contributions.

 

[WildcatFan1982]

Paul Miller Ford

 

[JHB4UK]

Yeah, as others say just assume the same companies you have seen for years sponsoring and advertising on UK games, UK coaches shows are now dealing directly with UK athletes

 

[Caveman Catfan]

Where is the Hammer?

 

[vhcat70]

Seems to me that in the long run the richest states/schools win this.

 

[WildcatFan1982]

Where is the Hammer?

If he put Kentucky players in his commercials it would be epic

 

[Soupbean]

Setzer Steel

 

[CatWalk]

As has already been alluded to, at some point the NCAA will now have to put "salary caps" on the schools to maintain a level playing field. If not, the teams with the Phil Knight budgets of the world can afford to buy all the best players. And while Kentucky has some very wealthy people, the per capita average income of the wealthy people in KY is much less than in some of the more wealthy states. Otherwise, it will bring back the UCLA type mbb dominance of the 60's in all major sports.

 

[3632]

As has already been alluded to, at some point the NCAA will now have to put "salary caps" on the schools to maintain a level playing field. If not, the teams with the Phil Knight budgets of the world can afford to buy all the best players. And while Kentucky has some very wealthy people, the per capita average income of the wealthy people in KY is much less than in some of the more wealthy states. Otherwise, it will bring back the UCLA type mbb dominance of the 60's in all major sports.

yeah i mean at the end of the day there isn't much in the way of those types to compete financially at the higher levels. Just like regular football recruiting we would have to be judicious and targeted with how we allocate resources. It will be interesting to see what this does to the old model of "can't give too much because it's not allowed, so plow money and donations into facilities etc." This may slow the facility onslaught at least a little bit.

 

[WildcatFan1982]

As has already been alluded to, at some point the NCAA will now have to put "salary caps" on the schools to maintain a level playing field. If not, the teams with the Phil Knight budgets of the world can afford to buy all the best players. And while Kentucky has some very wealthy people, the per capita average income of the wealthy people in KY is much less than in some of the more wealthy states. Otherwise, it will bring back the UCLA type mbb dominance of the 60's in all major sports.

at some point the return on investment will come back to haunt people as well. I don't know how much that lawn supply store on Red Mile is paying, but I doubt it's millions. But handing out cars and stuff has got to cost a pretty penny. How many people are going to a car dealership in Louisville just because TyTy Washington got a Porsche from them?

 

[bballcat4]

I would both hope and expect the traditional major corporate advertisers and sponsors to spread the wealth/advertising dollars toward players as well as toward the athletic foundation.

I thought there was a “collective” put together at the end of last season? Are these co’s listed above part of that collective, or are they operating independently of the “collective?”

I do believe any college student (player) should be allowed to make $. But … this quickly turned into a bidding war for just buying players. Some see the $ coming back to realistic levels. I see it getting worse. Never underestimate people’s desire to spend whatever it takes to have a chance to compete for conference and national championships. I can see UT (both Tn & Tx) spending 10’s of millions $ a year just to have a CHANCE.

 

[JHB4UK]

Hahaha. The NCAA was fine operating a sport where Texas & Alabama would spend $150 M on football competing on the same level as Akron and LA-Monroe who maybe spend $5 M.

There will be an NIL salary cap right after there is a cap on the number of off field analyst/recruiting coordinators, or a cap on total coaches salary pool.

(never)

 

[why_not_kentucky]

Go Fund Me

 

[BigBlueFanGA]

I have read a few names. Wan Dale got 150K from an Insurance Co., last year.

Brady James has stepped up.

“The Crafts,” has been mentioned.

Central Equipment Company worked with Marquan McCall.

I would both hope and expect the traditional major corporate advertisers and sponsors to spread the wealth/advertising dollars toward players as well as toward the athletic foundation.

IMG, Kroger, Kentucky Farm Bureau, Papa John’s (shame he fell out with U of L), Green’s Toyota, KU . . . who am I missing?

Anyone whose name is in the stadium, on the stadium, or whose product is sold on the U.K. broadcasts ought to look at NIL as protecting their general advertising interests: if U.K. wins 9-11 games a year, more eyes/ears are witnessing U.K. football!!!

Let me check my bank real quick but I'm pretty sure I have 8 bucks with CRods name all over it.

 

[BigBlueFanGA]

As has already been alluded to, at some point the NCAA will now have to put "salary caps" on the schools to maintain a level playing field. If not, the teams with the Phil Knight budgets of the world can afford to buy all the best players. And while Kentucky has some very wealthy people, the per capita average income of the wealthy people in KY is much less than in some of the more wealthy states. Otherwise, it will bring back the UCLA type mbb dominance of the 60's in all major sports.

Impossible

 

[MrHotDice]

As has already been alluded to, at some point the NCAA will now have to put "salary caps" on the schools to maintain a level playing field. If not, the teams with the Phil Knight budgets of the world can afford to buy all the best players. And while Kentucky has some very wealthy people, the per capita average income of the wealthy people in KY is much less than in some of the more wealthy states. Otherwise, it will bring back the UCLA type mbb dominance of the 60's in all major sports.

Now you get it. That’s what USC and UCLA really want. Look for UNLV to magically have quality players again.

 

[hmt5000]

As has already been alluded to, at some point the NCAA will now have to put "salary caps" on the schools to maintain a level playing field. If not, the teams with the Phil Knight budgets of the world can afford to buy all the best players. And while Kentucky has some very wealthy people, the per capita average income of the wealthy people in KY is much less than in some of the more wealthy states. Otherwise, it will bring back the UCLA type mbb dominance of the 60's in all major sports.

Legally speaking they can't. The court case said they could negotiate for a fair market price for their work or likeness.

 

[The-Hack]

Legally speaking they can't. The court case said they could negotiate for a fair market price for their work or likeness.

That’s my thinking, but as others point out, pro teams have salary caps.

I guess to pass muster, the NCAA could look to the NFL contracts/agreements and replicate them among member schools, to institute an NIL cap per school . . . maybe not limiting an individual player’s value, but the total aggregate of such “values” each team could have.

So a QB is worth a million? Maybe take “cheaper” linemen.

 

[RDF922]

That’s my thinking, but as others point out, pro teams have salary caps.

I guess to pass muster, the NCAA could look to the NFL contracts/agreements and replicate them among member schools, to institute an NIL cap per school . . . maybe not limiting an individual player’s value, but the total aggregate of such “values” each team could have.

So a QB is worth a million? Maybe take “cheaper” linemen.

If you take “cheaper” linemen you get that million dollar QB injured!

 

[Caveman Catfan]

That’s my thinking, but as others point out, pro teams have salary caps.

I guess to pass muster, the NCAA could look to the NFL contracts/agreements and replicate them among member schools, to institute an NIL cap per school . . . maybe not limiting an individual player’s value, but the total aggregate of such “values” each team could have.

So a QB is worth a million? Maybe take “cheaper” linemen.

But, the NFL does not regulate endorsement deals for players. No pro contract caps a player’s ability to sell their image outside of the game. There may be contractual limitations as to what they may endorse, but no salary cap.

 

[satcheluk]

That’s my thinking, but as others point out, pro teams have salary caps.

I guess to pass muster, the NCAA could look to the NFL contracts/agreements and replicate them among member schools, to institute an NIL cap per school . . . maybe not limiting an individual player’s value, but the total aggregate of such “values” each team could have.

So a QB is worth a million? Maybe take “cheaper” linemen.

Those salary caps are collective bargained for. There's no apparatus in college unless they want to unionize first. And good luck with that!

 

[CatWalk]

It would seem the law would only be applicable for contracts made totally independent from the Universities. Exclusively, based on individual's NIL without promotion of Universities programs. However, it seems any deals that include NIL of the Universities (uniforms, mascots, campuses, degrees, etc.) could be regulated by the governing boards (NCAA, etc.). And as suggested, the NCAA could restrict the overall amounts schools could endorse, i.e., "salary caps" of their players. Any composite deals (schools plus private entities) would be restricted by the "salary caps". If that cap is $5M, a school could agree to a deal for an elite player (i.e., qb) for that $5M, but then would not be able to offer any other deals. No doubt that would create a lot of trouble in the locker rooms & results on the field. But all schools would have to compete based on the same restrictions.

 

[SkyPrince1]

Kids can produce their own revenue stream via social media platforms.
When you look at a top earners list, this is what drives it.
Lots of Cali kids.

 

[SkyPrince1]

It would seem the law would only be applicable for contracts made totally independent from the Universities. Exclusively, based on individual's NIL without promotion of Universities programs. However, it seems any deals that include NIL of the Universities (uniforms, mascots, campuses, degrees, etc.) could be regulated by the governing boards (NCAA, etc.). And as suggested, the NCAA could restrict the overall amounts schools could endorse, i.e., "salary caps" of their players. Any composite deals (schools plus private entities) would be restricted by the "salary caps". If that cap is $5M, a school could agree to a deal for an elite player (i.e., qb) for that $5M, but then would not be able to offer any other deals. No doubt that would create a lot of trouble in the locker rooms & results on the field. But all schools would have to compete based on the same restrictions.

The players already can't endorse anything affilliated with the school.

 

[TOMCATS1990]

Obviously that dealership in Louisville PORSHE.

 

[Bereacat420]

at some point the return on investment will come back to haunt people as well. I don't know how much that lawn supply store on Red Mile is paying, but I doubt it's millions. But handing out cars and stuff has got to cost a pretty penny. How many people are going to a car dealership in Louisville just because TyTy Washington got a Porsche from them?

What kind of deal is it though? Did they give them the vehicle outright or let them drive it like a lease where it is returned? My thought was it was somehow like there. They drive it and at the end of the deal it is turned back in and the dealership sales it

 

[vhcat70]

NIL "collectives":

"The Kansas Jayhawks..... are on a barnstorming tour that will let them monetize their success in a way that was never possible until now.

Members of the title team stand to collectively make nearly $1 million during a six-week trek to seven gyms around the state. The Jayhawks will sign autographs for adoring fans, auction off game-worn sneakers and shoot around—but not play games or scrimmage—during the events.

Jayhawks star Ochai Agbaji will likely soon sign an NBA contract worth as much as $5 million as a first-round pick, but most of the touring players will return to the team next year. All of it is being organized by Kansas alumni who are explicitly banding together to line players’ pockets—and it’s all perfectly legal.

The “KU Basketball Barnstorming Tour” is being organized by a new and disruptive entity in college sports: “collectives” of supporters that operate outside the normal universe of the university and its athletic department. Collectives are companies, usually founded by well-connected and well-resourced alumni, whose sole aim is to pool the financial resources of a university’s fan base and direct funds to athletes who are now able to profit from their name, image and likeness under new rules that went into place last year."

"Some collectives operate via a subscription model that solicits monthly dues from members, while others function as nonprofits. Some even claim 501(c)3 status to make donors’ contributions tax deductible."

"Data compiled by the Business of College Sports shows that 37 of the 65 schools in the five richest athletic conferences have at least one collective. Ten more have similar deal-facilitating entities. Twelve schools have duplicate collectives and five universities (Florida, Florida State, Penn State, Texas and Virginia Tech) own three apiece"

"Some collectives are offering lucrative deals to entire rosters. Last month, former Oklahoma football coach Barry Switzer unveiled “1Oklahoma,” a collective that aims to give every member of the Sooners football team “the opportunity to earn $40,000 to $50,000 each year” by endorsing charities of their choosing, according to a press release. At 110 players strong in 2021, that could mean raising as much as $5 million per year."

The Booster ‘Collectives’ Putting Money in the Pockets of College Athletes

It isn’t pay for play, but the newest phenomenon for shuttling money to athletes in college sports is being used as an indirect recruiting tool.

www.wsj.com

 

[wildcatglenn]

This is what many wanted and here we are

 

[Larry Skaggs]

I have read a few names. Wan Dale got 150K from an Insurance Co., last year.

Brady James has stepped up.

“The Crafts,” has been mentioned.

Central Equipment Company worked with Marquan McCall.

I would both hope and expect the traditional major corporate advertisers and sponsors to spread the wealth/advertising dollars toward players as well as toward the athletic foundation.

IMG, Kroger, Kentucky Farm Bureau, Papa John’s (shame he fell out with U of L), Green’s Toyota, KU . . . who am I missing?

Anyone whose name is in the stadium, on the stadium, or whose product is sold on the U.K. broadcasts ought to look at NIL as protecting their general advertising interests: if U.K. wins 9-11 games a year, more eyes/ears are witnessing U.K. football!!!

If an insurance company is giving $150,000 to a football player, they charging us too much

 

[Burgcatfan]

I have read a few names. Wan Dale got 150K from an Insurance Co., last year.

Brady James has stepped up.

“The Crafts,” has been mentioned.

Central Equipment Company worked with Marquan McCall.

I would both hope and expect the traditional major corporate advertisers and sponsors to spread the wealth/advertising dollars toward players as well as toward the athletic foundation.

IMG, Kroger, Kentucky Farm Bureau, Papa John’s (shame he fell out with U of L), Green’s Toyota, KU . . . who am I missing?

Anyone whose name is in the stadium, on the stadium, or whose product is sold on the U.K. broadcasts ought to look at NIL as protecting their general advertising interests: if U.K. wins 9-11 games a year, more eyes/ears are witnessing U.K. football!!!

Isn’t the guy that owns Outback Steakhouse’s a Kentucky grad or from Kentucky

 

[Madcat62]

Isn’t the guy that owns Outback Steakhouse’s a Kentucky grad or from Kentucky

yes

 

[Burgcatfan]

yes

Wonder if he’s helping us or Florida