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NIL FUNDING revisited. Stats from 2022.

Girthang

All-American
Dec 12, 2019
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How did things shake out as the season unfolded when compared to NIL funding levels?

Let's start it off with our Wildcats-

Kentucky is 36th in the nation in NIL funding. 2nd to last in the SEC is MSU, just behind UK at 39th in the country. For comparison- UL is 20th, 2 spots behind the South Carolina Gamecocks. TA&M is 2nd overall to Oregon, followed closely by Texas, Florida, and Georgia.

7 of the top 9 and 8 of the top 12 are SEC programs. The only real huge anomalies in spending vs victories are Vanderbilt and Oklahoma. Most of the teams are relatively where you would expect them to be based on their spending and schedule. Ole Miss has gotten a great ROI when compared to schools like Auburn, Texas A&M, and Florida.

#2 Texas has two QBs making at least 4.8M total per year in NIL. 2% of UK's entire NIL budget across all sports.
 
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I do find it interesting that the two bottom nil teams are worst teams in the conference.
 
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The information you’re using is nowhere close to accurate in terms of NIL funding. Those are donations to the university, not to NIL. No way UK has over $300 million in NIL and no way Oregon is $1 billion.
 
Used an article from Aug 27th. Take it up with them.

It it is donations “from 2005 through 2022,” just a tad after NIL began.

Frankly, it is not an article judging NIL contributions.

“According to total cumulative ‘donations and contributions’ findings from 2005 through the end of the 2022 season via USA Today and the Knight Commission, programs who receive the most donor funs tend to have a heightened advantage against others through recruiting success, coaching prestige, facility enhancements and other upgrades.“
 
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The article itself has nothing to do with NIL amounts though. It has to do with donations to the university. It’s a bad headline.

By definition, the years 2005-2022 include total donations for 16 years predating NIL, and 2 years inclusive of NIL . . . hence 89% of the study has nothing to do with NIL.
 
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I'm not at all surprised if UK is at/near bottom of football NIL spending.

How are we averaging so high in recruit rankings, then?

The NIL narrative is just an excuse by Stoops, when he has 40 percent former Blue Chip, former 4 and 5 Star players, turning in a 4-8 record.

His 2019 Citrus Bowl team (pre-NIL) had half as many.
 
The article itself has nothing to do with NIL amounts though. It has to do with donations to the university. It’s a bad headline.

While it is definitely a bad headline, it's weird how the numbers given and rankings for quite a few programs have reflected in their relative success or failure rates this season. Would love to see direct spending numbers for teams.

I'd be willing to bet Texas is in the top 3 for football spending. Oregon may be top 5 as well. This thread was just a conversation starter, regardless of its accuracy or pertinence.
 
I'd be willing to bet Texas is in the top 3 for football spending. Oregon may be top 5 as well. This thread was just a conversation starter, regardless of its accuracy or pertinence.

I’ve heard guestimates, but I honestly doubt there is an authoritative source for ranking teams’ NIL deals. What Paul Miller Ford paid Levis is between them and the IRS. Supposedly, the University “approves” it, but I am not sure they must release the details.
 
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