This is a foregone conclusion....people tossing out money is one thing but then having to do it year in and year out....is a whole nother matter. And the 2nd part is going to cause fatigue as people just pour money into a pit that never ends. And this is only compounded further when kids get up and transfer at a moments notice....so it feels like a further waste of hard earned money.
Let's be honest....there is hardly a consumer choice that people make due to the fact that a UK player markets for a private business. Bully McCall did a lawn equipment NIL, Wandale did the 150k NIL for Stockton Bank, Josh Paschal did a NIL with a dentist...heck the basketball team did one with Morgan & Morgan law firm below....(hell none of these dudes are at UK anymore...and what does a 4 kids cutting up on a poster make me want to do business with any law firm)
Are that many people being swayed as new customers due to the NIL $$$ marketing these athletes do to private businesses? I tend to doubt it and is extremely hard to quantify. DId Stockton mortgage get that many more home loans, did that many more tractors get sold, did the dentist pick up more business, etc...the proof is are these businesses with their added revenue did the re-up with the new athletes a year later?