Mark Stoops on KSR
- Thread starter TuckyFB
- Start date
Marks Stoops on NIL:
“You have to ask yourself if this is what we signed on for . . . bidding wars for unproven high school players . . . .”
But:
“I’m for the players getting what they can . . . I always have been.”
On Dane Key:
“Instinctive . . . .”
He did not adopt Jones’s appraisal that Kentucky might go undefeated, but you can tell he had to restrain himself and quickly resorted to coach-speak.
“You have to ask yourself if this is what we signed on for . . . bidding wars for unproven high school players . . . .”
But:
“I’m for the players getting what they can . . . I always have been.”
On Dane Key:
“Instinctive . . . .”
He did not adopt Jones’s appraisal that Kentucky might go undefeated, but you can tell he had to restrain himself and quickly resorted to coach-speak.
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Coaches first
Assistants next
Then support staffs
Then AD
Player pay limits last (since its been zero forever)
It's too late for a salary cap. That would be like limiting endorsements for pros. The NCAA botched this by ignoring the issue for so long, and now there's a limited scope of what they can actually do.
That is a fair point I’ve never heard. If we’re goi going to discuss caps…then start with guys making the most. …the coaches
I kind of think coach believes players should earn their NIL. I suppose that would create a more competitive atmosphere in practice and on the field.
Age appropriate professional sports.
Age appropriate professional sports.
Just get rid of pay for play. That will solve it.
The market will correct itself anyway in about 5-8 years when a good deal of these bought and paid for recruits turn out to be flops. These investors will realize it's much smarter to wait till they perform, then invest in them.
Unfortunately that assumes it won't destroy college football and basketball in the 5-8 years it takes to naturally correct.
The market will correct itself anyway in about 5-8 years when a good deal of these bought and paid for recruits turn out to be flops. These investors will realize it's much smarter to wait till they perform, then invest in them.
Unfortunately that assumes it won't destroy college football and basketball in the 5-8 years it takes to naturally correct.
The problem is that this isn't a bad investment. Those sponsors are getting business thrown their way that wouldn't have come if the players weren't being used to market them. That's all the sponsors care about. The players can become a bust all they want as long as they get the product's name out there and that is happening.
I think the kids should have to earn it as well. These kids haven't proven crap yet. The problem is, other schools will pay money before seeing anything, forcing UK to do the same if they want to stay competitive.
Do people really try products or services because a celebrity\athlete plugs them? I mean, I could see it in certain instances, maybe. But I can honestly say, I've never tried a product or service because of the person endorsing it. Much less if that person is a young, inexperienced college athlete. On the other hand, I have avoided products based on who's pitching them.
But do they really?
Did people really get morgage's due to Wandale plugging a bank? Did he sway 150k worth of business and how can you really measure if it ever was due to Wandale.
The OL/DL guys that were plugging a law firm.....do I really pick up legal needs that way?
Josh Paschal plugging a dentist in town.....did he really pick up extra business due to Josh?
And apparently the Vandy OL/Steen got some $$$ from Bama to sign with them....now is anyone going to pick up some extra business due to him?
And the kicker is you have to keep tossing this money year after year to the next recruit.....and if they bust....the business owns all the risk and the player is basically zero risk in these ventures. I just think this will be seen as not the best business investment eventually and dry up a bit.
Maybe not directly from the endorsement, but given a choice between a bank that supports the program and one that doesn't, I think a decent number of fans would choose the former.
The only reason I ever ate Jello was because of Bill Cosby.
The court case kinda rules out caps. The whole point of the ruling was that they could negotiate for what they could get. I know people hate it but the ncaa was robbing these kids for too long. This is on the ncaa. They could of done stipends years ago and worked out a cap.... they didn't. It went to court and the court ruled the ncaa had to tamp salt.
Are these really endorsement deals or booster deals permitting players to be paid over the table, rather than under the table? When a high profile athlete gets a national deal, we know that is about NIL. When kids no one ever heard of get a deal from a collective associated with the school, we know that is pay for play. Those are the two extremes. The latter should not exist.
When a kid leaves Pitt and shops his NIL, that is pay for play. Enticements pretending to be endorsement deals will drive fans from the sport. Some schools should be worried. Their football programs have been carrying the other sports. If people become disenchanted and don’t want to pay the current cost for seats, sports programs may fail. Will collectives cover the potential losses to athletic departments?
How does one define NIL in such a way that it makes sense? I suspect Pandora’s box has been thrown open and that is now impossible.
When a kid leaves Pitt and shops his NIL, that is pay for play. Enticements pretending to be endorsement deals will drive fans from the sport. Some schools should be worried. Their football programs have been carrying the other sports. If people become disenchanted and don’t want to pay the current cost for seats, sports programs may fail. Will collectives cover the potential losses to athletic departments?
How does one define NIL in such a way that it makes sense? I suspect Pandora’s box has been thrown open and that is now impossible.
I don’t see it ever drying up unless the whole thing that is major college sports dries up. I don’t think you can look at this from an ROI standpoint. The ROI in this instance is on the field of play. As long as you have a handful of schools willing to do whatever it takes, the rest will have to compete, or get left behind.
I've posted about this a few times on this board. It isn't a good dollar for dollar investment at all. The only reasonable justification is such relationships raise brand awareness and there is an inherent value to that which can't really be measured except with increases in Google searches etc
With these "collectives" noone really even knows who's footing the bill. So they don't even get the brand awareness boost.
What's really interesting is if the athletics department of these schools give discounted ad buys to any of these businesses spending major money on recruits.
You can't prevent a HS kid from signing a contract with any random business or selling their swag online. The NCAA can only restrict the schools from participating and, by proxy, any boosters/booster collectives.
Yes, it's called hero worship and it's been a big part of marketing for over a century.
This really becomes an issue once the boosters have to start choosing where their dollar go. Do I give to the athletic dept and have no say in how it is spent or do I decide to roll with the collective and exert some leverage? It'll be interesting to see if AD sports budgets start to get trimmed over the next five years.
The difference for college programs is it often isn't about getting a benefit...in many, not all, instances it's just a booster paying a player.
I would assume that a portion dollars now being spent to attract players previously would have been earmarked for the athletic department. I think ADs across the country will have new juggling acts to contend with. There are a handful of schools that will find money, have enough boosters, most don’t. I doubt general fans will sign up for runaway costs at the stadium, to fund capital expenditures.
That was the past. The Supreme Court just ruled it illegal to do so. The NCAA can regulate the schools and by proxy, it's boosters, but the NCAA has no jurisdiction over players and their choice to associate with legitimate businesses that want to pay them for NiL.
I agree. Every school has a finite number of donor dollars they have access to. I don't know for sure, but I suspect, UK's donor pool is well below the elite teams we are trying to compete with. Kentucky is a poor state, so the avg fan doesn't have much disposable income to gift. Heck, many fans can't even afford to bring their family to Lexington for a weekend.
Yeah today isn't the past, the NCAA lost the O'Bannon case that freed up the paying of COA, they lost the Alston case which freed up paying academic inducements and achievement rewards
Try and put any limits on NIL now and get sued for antitrust, and lose badly. This all could have been slowly brought around in a controlled regulated fashion. But Emmertt thought he could hold the tidal wave back. All he did was get the ncaas credibility and enforcement teeth completely washed away, probably forever.
In the near future CFB & BBall will be governed by separate entities from the ncaa. The revenues will be maximized. The morons in Indianapolis will be left regulating field hockey and softball.
Try and put any limits on NIL now and get sued for antitrust, and lose badly. This all could have been slowly brought around in a controlled regulated fashion. But Emmertt thought he could hold the tidal wave back. All he did was get the ncaas credibility and enforcement teeth completely washed away, probably forever.
In the near future CFB & BBall will be governed by separate entities from the ncaa. The revenues will be maximized. The morons in Indianapolis will be left regulating field hockey and softball.
Athletes always got a free college education, housing, food, and essentials. That isn't zero. It is fashionable these days to question the importance of a college education, but my life would be completely different for the worse without my Kentucky degree. Very thankful for it. A Kentucky degree has a lot of value.
Your suggestion seems to imply you want to socialize or cap the coaching and administrator professions. If so, that isn't legal. No court would allow it.
I have no problem with college athletes getting an additional earning opportunity, since other college students can work. When I was a UK student, I had a work-study job and a series of summer jobs. Athletes don't have time for that, but I have no problem with certain types of income opportunities for them. The problem with the current system, which is still developing, is that every cheating booster who used to pay athletes illegally is now bundling their money as a NIL sponsorship. This is codifying essentially the same flow of money and actually creating inflation in the process of paying "amateur" athletes. Logically speaking, it is only "fair" to the athletes who actually get the money, which is still only a small minority. As currently conceived, the NIL system is ridiculous. It is creating a new niche for conniving coaches, and it will ruin college athletics sooner or later. There could be better approaches, but the NCAA's and the member institutions' hands are currently tied to a certain extent by court rulings out west. This is more or less the 1st inning of a 9 inning game, and there are bound to be a lot of changes coming down the pike.
I don't know why people don't realize this. The court ruled and the ncaa faces fines or even jail time possibly if they go against a federal ruling.
Idk if that's 100% true. See Sharpe (I know we're on the football board) how many people went to the porche dealer over that deal? I'd say very few. Now I liked Josh's deal with the dentists that was nice and made me remember that dentist office. Idk how much actual traffic is generated by some of these deals. Now Bradyjames can probably get Will out for a meet and greet and if he's having a really good year which I think will be the case that should really help with people buying stuff while seeing Will. But like the car deal I just don't see it being impactful.
Well come back every now and then, come visit on the political thread cause it’s a lot of fun 🍺 miss seeing you around 🍺
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