K markets himself as a benevolent wizard who is above reproach. It isn't his fault, he didn't pay the media to anoint him as a god, it just happened and he has used it to his advantage. If that was Cal's image, you better believe he would do it too.
I don't hate K- he is a master at his craft like Cal. I hate Cameron Crazies, I hate Chris Collins, I hate Wojo, and I hate when the media paints Duke as the bastion of all that is "right" about college basketball when they do the SAME thing we do. But I don't fault K for taking full advantage of that image to try to win. Cal would do the same thing and does in his own "black hat" sort of way.