I live that of course. Almost no one cares about basketball here. It's all about football. HS, college, and pro. So yea, I don't know how you change that unless we decide to stop playing football because of the damage it can do. I myself suffered a horrific, catastrophic injury. I don't see that happening though. The NFL is by far the most popular sport in this country. And right now we stand atop that world. Pretty cool place to be. I'm a huge fan myself, college and pro. I "played" HS. Not very well mind you, but still had the experience, and it's a great one.
Edit: BTW I'll ditch that ghastly orange Bronco come March, but come on you have to live the moment when your team wins the Super Bowl.