Let's not try to make it more complicated than it is. When we win, most people (not all) on this board get more excited about UK football. When we lose, anger, intense disappointment, and loss of enthusiasm are very evident on this board. It is a reactive response, and it is very human as far as that goes.
This circles back to the timeframe within which our interest in our football program is couched. Some of us are big fans of recruiting because we understand clearly that recruiting is the mother's milk of our football program. So those of us who are highly interested in recruiting typically have a longer timeframe, because we are watching recruitment and development of younger players as a long term process that gradually frames roster turnover and player advancement as the season-over-season path forward. Given that perspective, we generally tend to take wins with a grain of salt, and losses a little less seriously, because each week is a piece of a much larger puzzle.
But there are obviously lots of fans who have a one-week perspective, in essence. Perhaps the OP is one of these. We win, and most of them are happy for a week. We lose, and they "lose
enthusiasm". This is the immediate gratification crowd that believes, in essence, that UK's football team has a weekly responsibility to entertain them or else become the object of their wrath and disappointment.
And then, there are some who will never be happy, no matter what. We regularly see them here. Even if UK wins, Stoops or Bsrnhart did something stupid, or play calling was bad, or our pass rush wasn't strong enough, or Jaden Burton is lousy. Everyone has seen it. These are unhappy, angry people. In large part, they resent fans who are patient, rational, or happy. After a win, they are still smarter than Stoops. After a loss, it is open season on any fan supportive of our coaching staff or athletics department.
