Men's final on Monday viewed by fewer than the women's final on Sunday. Gonna have to adjust their ad revenue projections significantly without big names like UK in the final.
www.espn.com
Men's final ratings up, but fall short of women's
UConn's victory over Purdue in the men's final on TBS and TNT averaged 14.82 million viewers, according to Nielsen. That was not enough to surpass the 18.87 million who watched South Carolina defeat Caitlin Clark and Iowa on ABC and ESPN.
