Because it makes more money, provides more advertisement for your programs and allows very important extra practices that can build your program. Bowls aren’t obsolete to a football program, what we should say is now that we have NIL, they are obsolete to the top players unless it helps their pro stock. Unless it’s a meaningful bowl, imo, teams should play as you’re preparing for the future. Of course there are examples were a win can help build stock if you are a struggling program. People get upset, but I get why elite prospects would sat out games like the Sun bowl. Bowls have always been meaningless unless they are one of the elite bowls and more about building the program for the future. Bowls have always largely been more about a reward for the team and fans and making more money. The players are now weighing the risk vs the reward and while many old school fans hate it, the teammates and coaches largely support those who opt out. The reality is there has always been a gap between how much the teams care vs how much the fans care. The landscape we are in now just exposes it. It’s a business and there is no loyalty in it on any front. Schools, coaches, agents, all put their importance first, why shouldn’t a player? It’s no different than us walking into our jobs and saying I’m leaving for a new gig. Most just don’t want to see it as a business