I'm going to answer my own question... Won't link any articles on the subject because there are plenty... As stated above it's an SEC rule...
The SEC says you can't sell alcohol in a public area during an SEC game (or something to that effect)... There are different interpetations of the rule when playing at a neutral site... My take on this rule is just my opinion ... But it makes sense to me...
My take is that schools are looking for every opportunity to make a $$$... I believe it's discussed at the SEC meetings but done in an off-the-record, manner... Here's the conspiracy theory... If you want to pull maximum dollars out of the unsuspecting public what would you do?... Well I'd build/modify private areas into existing stadiums, call them Cub Seating. I'd then charge a premium for chair-back, 50 yard line, lower level seating give those fans the privilege of having a few Heinekens during the game. Then, after a 2-3 years, I'd vote so the SEC could make Bud available to everyone.... Club seaters, are used to their ticket prices, like their seats, and the Athletic Dept. makes the dime off many thousands fans rather than a couple thousand.....
I'm feeling better about it already, think I'll have a Bud!!!.... Thanks to you ... "Men of Genius"